Master data management allows you to manage the subset of the organization’s data around important areas such as the customer, the product, and the organizational structure. These elements are often the keys to the organization’s transactional data: for example, a product is sold to a customer and the revenue or costs […]

Reducing the consumption of new products while minimizing the environmental impact and also achieving a better price sounds interesting, right? This is what the new trend of recommerce proposes , which is exploding in recent times. It really is not a new concept, since it has been around for a […]

One of the main objectives of inbound marketing is to generate leads for our company. Even so, the reality is that we must go much further than simply accumulating contacts in our agenda: leads are people or entities that have left their data in our forms, but we must work […]

Our current research on the optimization of the digital marketing budget and competition effects in the adjustment of digital inbound marketing techniques, developed within our research lab CICDMT, reveals some interesting results for data-driven marketing management which we want to share with you. References: Erdmann, A., & Ponzoa, J.M. (2021). Digital inbound marketing: Measuring the […]

The figure of the CEO, who comes from the Anglo – Saxon world, began to become popular in the middle of the 90 and lived one real expansion with the appearance of the first startups and technology – based companies . When we talk about CEO (chief executive officer), we […]

Elena, a successful businesswoman, is passionate about elephants and since she was a child, one of her dreams was to be able to go see them one day. Two years ago he decided to go on a personalized trip and chose a well-known hotel in the heart of South Africa where […]

Soccer generates statistics, statistics encourage the use of tools to interpret them , tools give away time and time is money. In football, more. Time is worth millions of euros. From pure experience, we know that sometimes the sports management of the clubs are reluctant to this profile of tools for fear that technology […]

The risk of making mistakes when making business decisions never disappears, but what if we minimize it? Minimizing risk in decision-making is something tThe risk of making mistakes when making business decisions never disappears, but what if we minimize it? Minimizing risk in decisionhat every company should work on and […]

The trends of the new economy, fueled by market demands, have given rise to new universes of interest, causing the vision of what in the past (even the most recent past) were the management areas in their most conventional concept to break. . The business reality, and specifically within the […]

Organizational change management is one of the most important challenges for the leaders of an organization if the managers really want to help the company to survive the movements of the market and society and to carry out those changes in a less traumatic way following a Roadmap. Because changes […]

I love the simplicity of Admiral McRaven, US Special Forces Commander William McRaven stated in his graduation speech to the University of Texas Denmark Email Address alumni that if you want to change the world, you must start every morning by doing the bed. Simplicity, determination, perseverance. All great changes in […]

Google recently announced a change when it comes to matching . This change in operation is a further step towards the simplification and automation that Google began long ago. Using matches in Google Ads Although SEO (which we saw in the Google search engine article ) and Google Ads are […]

I consider it convenient to point out to the reader that with the term compensation we are talking about both salary and training, innovation, development and, of course, motivation. Total compensation is an open system and, therefore, cannot be excluded from social reality. Today the challenge for any company that wants to have a […]

Both the academic and professional worlds agree that having an R & D & I policy within the company is a key factor to guarantee its continuity in the market . However, little is known about the existence of the conditions that a company must meet in order to achieve high levels of […]

In recent years there have been very relevant changes in the marketing sector. These changes arise as a need to respond to various factors: new technologies, digitization, globalization, and people’s interest in expressing their creativity and values. Luxury marketing tries to give importance to these new details and create an […]

The clues and keys that are explained below are part of an academic investigation carried out by a group of ESIC Madrid professors and recently published in an international scientific journal. This study focuses on the positive aspects and difficulties that the older population encounters when interacting with technology , […]

In 2007 the LOIMH was published, a social milestone in terms of equal opportunities between women and men, which mainly affected companies with more than 250 people. Some companies were encouraged, in addition to complying with this law, to take advantage of an obligation that could become an opportunity (pun […]

We can think that the financial health of a company is having many millions of turnover, having a large gross margin or a gigantic EBITDA (profit before interest , taxes , depreciation and amortization ), but is that financial health of a company  Undoubtedly, those millions or those very high […]

To address the challenges of the complex sustainability problems that lay ahead, today’s learners need to cultivate a wider range of competencies. UNESCO proposed a framework of eight key competencies, namely, systems thinking, anticipatory, normative, strategic, collaboration, critical thinking, self-awareness, and integrated problem-solving competence. However, traditionally, in the context of […]

The academic article has been published by the Revista Española de Sociología (RES), the official journal of the Spanish Federation of Sociology (FES), the scientific society of Spanish sociology that brings together more than 3,000 sociologists. The objective of the research was to measure the influence of the media to […]

This work presents a decision support model to service quality systems. This paper has been published in Expert Systems With Applications journal (ESWA), where we have measured the quality of the services at airports. ESWA is a high-impact journal devoted to the information technology application, expert-based decision-making systems, and serves […]

The messengers little by little are “devouring” the social channels. Almost everything becomes a messaging system: from WeChat in China to WhatsApp or Messenger in the West, progress is dizzying. In this ecosystem there is also Telegram, a messaging app used by users and, to a lesser extent, by brands, […]

The pandemic generated by covid-19 has meant an acceleration in the implementation of new technologies and in the ways and environments in which to carry out and perform work. With the return to the long-awaited normality, many of the previous processes will not Costa Rica Email Address return as they were […]

This article examines the scientific contribution of the academic publication European Political Science (EPS), from its launch in 2001 until now, through a bibliometric analysis supported by data from the Web of Science and the VOSviewer software . The evaluation of this publication reveals four areas of interest: migration, education, […]

A veces, cuando me preguntan si bebo alcohol, como respuesta digo que tomo vino; «una copita en las comidas» me apresuro puntualizar. Y si observo una cara cuestionadora en mi interlocutor, acostumbro a añadir que así la comida es más digestiva y, además, forma parte de la tradición. En definitiva, […]

When I worked at Millward Brown Vermeer in London (now Kantar Consulting) and carried out brand valuation projects for large international firms, we were able to financially verify the value contribution of a brand to the companies’ businesses. Basically, we started by analyzing brand equity , which can be defined […]

Pets are one more member of the family. Starting from this emotional premise , we can see that there are proposals in many of the areas of this market segment, such as food and beverages, fashion, accessories, hygiene items, gadgets and even social spaces. Let’s see below some of these […]