It’s a great way to gain publicity and build trust in your business, as well as increasing brand recognition and sales. Public Relations Strategy Working with a public relations firm helps to optimize your external communication and extend your contacts beyond your immediate network, which is beneficial for encouraging natural […]
Monthly Archives: October 2022
112 posts
If you’re wondering how this works, take a look at Amazon. Depending on the user’s recent searches and purchases, Amazon’s home page changes accordingly. There is a common misconception that personalizing website content is only intended for ecommerce pages. Although it works great in this niche, it is not excluded […]
Push notifications Another marketing channel in which you should apply 100% hype personalization is push notifications. Research suggests that push notification open rates can be increased by 20% with emojis , 40% with industry-specific send time. 25% with rich formats 25% , 4 times with personalization and 3 times with […]
If a customer bought a vacuum cleaner from you, it may make sense to send a filter replacement reminder in a year or two. Differentiate your customers based on their level of knowledge and experience with the product. For example, if you are a SaaS company that has users who […]
The latest research by Startup Bonsai shows that 80% of consumers are more likely to buy. From a company that offers experiences tailored to their needs. That is why personalization and hyper-personalization have become an indispensable tool for every company. Breaking personalization Personalization, also known as personalized marketing, is a […]
Your job is even to guess and predict their hopes. Wishes based on their behavior and offer them just that. And for all of this and more , you need data. How to collect customer data for hyper-personalization is a topic that deserves a separate article. But we will briefly […]
Links in the content are place in the most organic way possible. They attract audiences from other resources and turn your website into a digital brand. Summary: how Google Page Experience affects CRO Conclusion: how Google Page Experience affects CRO Image source: legmark. The website experience affects the quality of […]
This may be what is keeping you from achieving a good position in your niche. Analyze audience behavior. Use third-party services to see how users are interacting with your content. Pay particular attention to the click and scroll maps. Pay attention to your competition. Check how your main competitors are […]
Testing and optimizing your website is getting more and more difficult. SERP changes winners / losers – what is the impact of the July core update 2021? The July Core Update 2021 was more extensive than the June update. It took twelve days to deploy the update. Although the June […]
They have tools to measure behavioral signals and opportunities to increase their value. Core Web Vitals consists of three components: LCP, FID, and CLS. Largest Contentful Paint LCP and how to improve this parameter This parameter reflects the loading speed . To make the page comfortable to use, the LCP […]
CLS reflects visual stability. To improve CLS, you can do the following: Reserve space for ads, embedded content, and iframes. Do not place advertisements near the top of the display area. Don’t put new content over existing content. Use the font-display attribute, the font load API, or < link re […]
This is why you should use semantic tags. Otherwise, there will be ranking and even indexing problems. Similarly, Page Experience and Core Web Vitals. New ranking factors will help you understand which pages are focused on user satisfaction and which are not with the help of quick and uncomplicated analysis. […]
Meta descriptions should play an important role in your SEO strategy, increasing your CTR and improving your search rankings. As such, it’s worth taking the time to make sure your meta descriptions are meeting consumer expectations. Don’t ignore the benefits of using meta descriptions that help your webpages stand out. […]
Show what the page offers the customer and why he should click on it. It should be clearly stated that the website will provide the answers that the client needs. It may take some time to refine your description to perfection, but it is worth practice and perfecting your descriptions. […]
A consumer is looking for the best phone system for businesses and your website is viewable in the SERPs. You can include a call to action in the meta description such as: “Click here to sign up for a free trial!”. Clicks improve your positioning in search results, so why […]
The meta-description of your guide on how to get app reviews can contain a very concise and intriguing 100-character description. If this is effective and generates a high CTR, why add more if not necessary? 3. Misuse of keywords As with length, keyword mistakes include not using them at all […]
No meta description Why would you spend the time and effort creating. The highest quality content just to make it disappear from the SERP with a low CTR? An equally inefficient approach is copying and pasting lines from an article. Meta descriptions should be view as exclusive and separate from […]
If a person is looking for information about online sales , they are more likely to click. On a link that contains a meta description for online sales than one that does not. Needless to say, the likelihood of a user clicking. A link that does not contain a meta […]
Statistics say 85% of consumers trust online reviews. After reading them on external sites such as G2, Cantera or Trust Radius, 57% of customers visit the company’s website. For example, below you can see some customer reviews on Trust Radius that could spark interest in the product: Trust Radius Do […]
Ask your support team about the most common customer issues and solve them via video. One video should relate to one customer problem or idea. 7-15 minutes is the best time for an explainer video. Publish it on the product page, YouTube, social networks. Let the support team share it […]
It’s a fact. How can I fix it? Here are the best tips for what to check on your website : Reduce the size of the image to less than 1 MB. Use PoPs to deliver content through the server closest to the user’s location. Reduce the time between initiating […]
I like the way Canva cares about its users: Canva UX They use the most popular ways to educate customers: Courses. All of them are free. Courses. They are all free Webinars on relevant topics. Also free. Webinars on relevant topics. Also free White papers and electronic books White papers […]
So check out what they are saying about your business on Reddit, social networks, and review sites like Cantera. Here is an example of feedback on Amazon: Here is an example of reviews on the Amazon website 81% of buyers use these resources to search for suggestions about your product […]
32% of customers “break” with their favorite brand after one bad customer experience. The transition to your competition is a matter of seconds when users are face with a “not very comfortable” experience. Moreover, there is an all-seeing eye that tracks these processes. If your customers are satisfice, Google improves […]
Your content also needs to appeal to your audience in an interactive way. Videos, infographics, screenshots, and images can be used to increase the interactivity of your content. 3. Don’t forget about technical SEO In addition to search intent and high-quality content, the technical aspects of SEO should not be […]
Once you’ve done that, offer them a solution that meets their expectations. This marketing strategy includes several practices. Keyword Research: This SEO strategy helps you pinpoint the exact words people are looking for on the web that are related to your brand. With the help of tools like SEMrush, Rank […]
Add videos to your content More and more people prefer watching videos than reading content on the Internet. If you offer your audience a video alternative to written content, they will be more likely to spend more time on your site. It’s also helpful to put subtitles underneath your videos, […]
