Right? Tim Stoddart: We’re getting more and more comfortable with the idea that we don’t really know what’s going to happen. And for me, especially with who we are…I mean, just another example, we planned to have in-person meetings, like a real part of our model with Copyblogger. We had a lot of conversations with him and we talked to some people about renting spaces for us to do that. And we had to get away from that as well. So that mindset is like, what other choice do you really have? It’s either cower and throw up your hands and basically say, “I can’t do this anymore.” Or you find a way to adapt to the market.
That’s What We Have to Do.
Tim Stoddart: There were a lot of decisions that we had to make, the same with everyone, but here is, I guess, the silver lining with her is that new opportunities for will emerge and have already emerged. And it’s a saying that’s as true today as ever: “With change comes opportunity.” And so I do my best and I guess I would encourage everyone to do that. Just keep your eyes peeled because something is going to pop up and those new opportunities are going to be taken advantage of by someone, so it might as well be you. Darrell Vesterfelt: Yeah, I completely agree. And, I think the other thing is that the fatigue is real. Tim Stoddart: He is.
Darrell Vesterfelt: It’s Real for You.
It’s real for your users or your customers or your students. It’s real and I think we’re all part of it. And so marketing has to adapt to that as well. He must take this into account. You can’t keep doing the same things that worked in February now, because it’s a different world we live in. And all this will disappear one day. It’s probably like famous last words, but it’s all going to go away one day and we’ll be back to normal. And maybe it’s later this year, maybe it’s next year. Maybe in two years. We don’t know that. And I think that’s also what’s difficult here. Darrell Vesterfelt: But part of the new norm, at least in this current state.
