Last July, Apple officially launched its new mobile advertising platform iAds. However, despite the fact that its launch was considered an important advance for the mobile advertising and marketing industry, the concern of many companies began to increase due to the conditions and restrictions imposed by Apple. It was evident that at that time Apple did not intend to make it easy for its most direct competitors and as a consequence, the restrictions imposed by the Brazil Mobile Database company directly affected many of the companies and advertising providers that wanted to make use of its new advertising platform. Some restrictions that were considered as part of a strategy to mark their own territory by putting some “obstacles” to those agencies or advertising networks linked to developments other than Apple.
It was more than evident that one of the victims in this regard was AdMob, the mobile advertising company recently acquired by Google. As a result of all this, the controversy over the restrictions imposed by Apple did not take long to generate great controversy among many of the affected Brother Cell Phone List companies in the sector. Given the multiple complaints, different sources pointed out that Apple could face an investigation by the US competition regulators as a result of the measures and restrictions unfairly applied by the company.
Now, and a few months after all this, Apple regulates and backs down to change its terms and restrictions, thus allowing the entry of other companies and mobile advertising systems in its advertising network and applications of Apple developers. Something that has undoubtedly been received from Google as great news, since this will allow the ads of its own advertisers to now be shown in applications from Apple developers. In this sense, the new terms ensure that Apple developers now have a wide variety of advertising solutions to generate revenue and finance their applications.