No meta description Why would you spend the time and effort creating. The highest quality content just to make it disappear from the SERP with a low CTR? An equally inefficient approach is copying and pasting lines from an article. Meta descriptions should be view as exclusive and separate from the content of the website. It’s not an article, but a synopsis that draws the reader in and makes him or her want to click to read on. Tips on how to fix it: Never leave the meta description blank and avoid copying and pasting lines from the body of the page. Customize your meta description to catch the reader’s eye.
Quality and Engaging Content
Make it a unique piece – expanding the content, not a simple point-by-point summary. Perhaps someone is looking for a virtual whiteboard application and wants to compare features and prices. It is more Paraguay Guinea Email List likely to click on a URL that contains a meta description specifying the features and prices included in the content. Why would they waste time clicking on a URL if they don’t know if their questions will be answer? No meta description Image source . 2. Wrong length Your meta description needs to catch the consumer’s attention quickly.
Among Your Audience
However, it is important to strike a balance between a short description that does not provide enough information, and a long one that the consumer is unable to fully read. In both cases, you will be Hit Post losing clicks. Tips on how to fix it: An effective meta description immediately grabs the reader’s attention and should be clear. The meta description should be concise, highlighting the main points of the article and the reasons why the reader should click on for more information. The meta description should be between 120 and 160 characters long, but don’t be obsessed with it.