Auction Advertising: DoubleClick Ad Exchange

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Auction Advertising: DoubleClick Ad Exchange

Google launches the new DoubleClick Ad Exchange Open Marketplace to help advertisers perform better and help publishers maximize their revenue. Although initially its launch is exclusive to the US with a user interface in English, in a few weeks it will be available for France and  South-Africa Mobile Database Germany. In the words of Laurent Cordier, Ad Exchange Europe Sales Director “DoubleClick Exchange is a real-time marketplace that helps online publishers, on the one hand, and advertising networks and agencies, on the other, to buy and sell advertising space. where prices are set in a real-time auction. ” South-Africa Mobile Database

DoubleClick Exchange, which has been developed using Google technology and infrastructure and will integrate Google’s AdWords and AdSense programs, contains a wide variety of key features that will help improve results and benefits for both advertisers, publishers and media, highlighting a significant increase of the number of advertisers and advertising media available. DoubleClick Ad Exchange also has an Brother Cell Phone List innovative real-time bidding or auction system through which media and advertisers can negotiate and market their ads.

Through this system, publishers will have greater control to manage their spaces by deciding where and when their ads will appear at all times and with the possibility of monitoring and managing them minute by minute. Regarding the presentation of reports and information reports, DoubleClick Ad Exchange improves your experience by simplifying the presentation of the same thanks to a completely new interface, faster and more intuitive.

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