Byron Sharp is a marketing Changsha Mobile Phone Number science professor and author of the bestseller How Brands Grow (affiliate). In his book he makes the connection between neuroscience and marketing. And connects to this the Changsha Mobile Phone Number conclusion that people make instinctive choices based on feeling. He therefore argues for sending a message that is not complex, when you want to grow (in whatever formWhen you send a Changsha Mobile Phone Number marketing email, you want your lead, prospect, or customer to do something and exhibit certain desired behaviors. Unless your sole purpose is to read the content, they’ll have to click in your email or on your landing page.
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With a call-to-action (CTA) you Changsha Mobile Phone Number try to entice your reader to click. How do you ensure that you do this as effectively as possible? That’s what this article is about. There are different forms of CTAs: buttons, text Changsha Mobile Phone Number links or other elements that are clickable, such as images. The link usually leads the recipient to a landing page on your website. Think of a product page, form or blog article. It’s up to you to entice the reader to click on your call-to-action. For that you have to make certain choices about the Changsha Mobile Phone Number different elements of your call-to-action.
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The B mat model The Bmat model of Changsha Mobile Phone Number BJ Fogg provides insight into how you can influence the desired behavior and which factors play a role. Behavior model You want to influence your recipient’s behavior so that he she clicks on the CTA. The M stands for motivation . If someone is really motivated, the trigger and Changsha Mobile Phone Number the ease with which the desired behavior can be stimulated are less important. Someone will want to make a purchase or read an article if it is very important to that person. Often someone Changsha Mobile Phone Number can use a nudge. Such as a clear description of the benefits, good reviews or reputation. There are several tactics to increase motivation. The A is for Ability.