Brands lose the battle against Google Adwords

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Brands lose the battle against Google Adwords

Following the complaint filed by several companies against Google in France, due to the use of keywords in the Adwords advertising system that coincided with some of its brands, the Court of Justice of the European Union has issued its ruling ruling that Google has not violated the rights of these brands allowing advertisers to purchase own keys that New-Zealand Mobile Database match the brands themselves registered . Companies and brands complainants alleged in their complaint that the conduct different searches using this search engine, might find ads advertising that promoted sites web Through which counterfeit products of their own brands were marketed. New-Zealand Mobile Database

The complaint that proliferated until it reached the Court of Justice of the European Union, who has ended up agreeing with the internet giant , excluding it from any responsibility and making it clear that Google does not infringe any right on these brands by allowing advertisers themselves to select the related keys in the AdWords program. Despite Brother Cell Phone List the fact that the legislation in this regard is complex, the European Court of Justice considers that “if an advertiser uses a trademark as a keyword, the owner or owner of the trademark cannot invoke the exclusive right that it confers against Google” although if they could in other cases, make use of their rights against those advertisers who do not allow to determine the company from which these products come.

For the Court of Justice itself, the Google Adwords service for the sale of advertising on the internet, maintains an exclusively neutral role, considering that its function is to manage and technically intermediate the services and tools available to its advertisers, without this implying that it has to have knowledge of all the information that is managed.

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