European digital market. What imbalance are you going to tell me? Well, quite simply because when you enter a galaxy of service from one or other of the GAFAMs, you have little chance of finding or using one of their smaller competitors. For example, today searches on Google represent more than 90% of Internet searches carried out by Internet users every month. It is then quite easy for him to push his own services such as the galaxy of Google services such as Google My Business, the Gmail service or even his
advertising management
There are, however, a myriad of other possibilities Central African Republic Email List that are not known because the web giants are crushing everything. This is why regulatory tools such as DMA are implemented upstream to: create fair competition between digital players, in particular for the benefit of small and medium-sized enterprises and European start-ups; stimulate innovation, growth and competitiveness in the digital market; strengthen the freedom of choice of European consumers. A strong challenge to fight against a sudden
monopoly for web consumers and even more sudden for small structures carrying projects in this same field. What are the activities covered by the DMA? The activities covered by the DMA are quite varied. They will affect all sectors of the web where GAFAM have significant monopolies. This will therefore range from search engines to social networks or even virtual assistants. A very large gallery of services that you will find below: intermediation services (such as marketplaces, app stores); search engine ;
social networks; video sharing platforms
online messaging; operating systems (including connected televisions); cloud services; advertising services (such as advertising networks or exchanges); web browsers; virtual assistants. What changes following the DMA for companies using the web? DMA changes In concrete terms, what change will this represent for the everyday user and especially for the advertising company? Well if everything goes as Europe expects, you’re going to have to change the way you do web
marketing a bit. You will have to think about diversifying your sources of acquisition, rethinking your persona models and certainly putting your site back at the center of all your web marketing work. No longer bet everything on Google services and other web giants Hit Post We will have to think about diversifying our levers on the web if this action really takes place. Indeed, the goal is above all to split the market to remove the main web players from their monopoly. If your entire way of working on the web is to revolve around a single
