Once you’ve decided where the CTAs Ukraine Phone Number will appear and what they’ll look like, you’re left with the choice of text to use. Here are some tips for writing your calls to action: Use short CTAs, they are clicked faster. Preferably 1 or 2 words. Text links can be longer. Try to write from the first person. So: start my free trial Ukraine Phone Number instead of start your free trial. Campaign monitor research shows that there can be as much as 90% difference in response. ‘My Free Trial’ scores better! Write actively, after all, people have to take action. Formulated Ukraine Phone Number from the customer’s perspective: ‘receive the white paper’ instead of ‘sign up’ for example. The benefit for the customer must also be clear.

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Urgency often works well in Ukraine Phone Number CTAs, too. Think of using words or phrases like ‘50% off today only’ or ‘only 4 places left’. The text must be descriptive. People often scan the CTAs before reading. Without thinking or reading what is in the vicinity of the button, you should immediately know what happens when you click on the link. A term like ‘Click here’ does not indicate where you will end up when you click. If the reader has to Ukraine Phone Number think about your CTA, you will lose him her, so be clear and avoid confusion. The image Ukraine Phone Number below from Steve Krug ‘s book ” Don’t make me think ” illustrates how to keep a call-to-action short and clear.

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Don’t make me think More tips Ukraine Phone Number on using the CTA In addition to color, size and shape are also important for the CTAs that you use in your e-mail campaigns with a button. However, you are bound by the brand identity and house style of the organization where you work. Unfortunately, elements that work well in e-mail are Ukraine Phone Number often not taken into account when establishing the house style. For example, you are tied to certain dimensions of buttons and the use of color. As far as possible, take into account: Contrasting Ukraine Phone Number colors. They stand out and immediately make it clear that it is a CTA.