“Coca-Cola” is the second most famous digital brand word in the world, and with good reason. Since this company has been one of the most successful in the history of the United States.
The latter, thanks to the fact that it has become a brand that adapts to time, and this can be seen with the strong online presence that it has shown today as a strategy associate with the type of digital communication that is prevalent in society.
Secrets of Coca-Cola’s success as a digital brand
Although this company focuse its attention on the digital medium for the publication of propaganda methods, its success was base on different strategies use, such as those mentione in the following list:
Focus your attention on the customer
One of the most use slogans regarding guatemala email list 490124 contact leads this company is “Coca-Cola and its mania for promoting itself” and this is because it always looks for ways to capture the public’s attention .
The latter through different trivia, games, as well as aspects as simple as hashtags, in order to make the consumption of the services of said company a little more viral.
Such is the case of Romania, a country where Coca-Cola conducte a study and determine that 6 out of 10 citizens preferre to eat breakfast, lunch and dinner alone.
Knowing this, the organization promote the creation of the hashtag “LetsEatTogether” on Twitter , and in fact the people who poste it were advertise on national television, something that had a positive impact on sales.
He specialize in all fields
This company not only has a specialize digital brand website where it displays how to run cricket campaigns: ad formats, geos, and creatives in focus the products and services it offers, but also different accounts on the most popular social networks of the moment .
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For example, Coca-Cola’s Facebook page can easily be find , which has an astonishing 100 million followers, make it the center of attention for consumers.
Although it can also be saw on Twitter and adb directory even Instagram, where it has its own “, create by the users of these platforms, which is “Cocacola” .
Using videos as special advertising
Although it is preferable to post advertising images on most social networks, Coca-Cola generally advertises through online reproductions.