More than 75% of companies and professionals consider the return of their online advertising campaigns profitable According to the data of the study carried out among more than 8,500 users with a professional profile by the digital newspaper Puromarketing.com through various surveys, for 52.53% of those surveyed, the return of their advertising campaigns Kenya Mobile Database through the internet is considered “highly profitable and effective”. Along the same lines, another 23.23% of those surveyed valued the return on their online advertising campaigns as “effective but offsetting the investment made”. What globally indicates that more than 75% of companies and professionals consider profitable the return of their advertising campaigns through the Internet.
Finally, 21.21% of those surveyed considered this return as “acceptable” but without a high conversion. Only 3.03% of the companies and professionals surveyed considered the return on their online advertising campaigns “not very effective”. After analyzing the data, we Brother Cell Phone List understand that the vast majority of companies that develop and invest in online advertising campaigns reach a high level of satisfaction with the results obtained and in which both the effectiveness and the return achieved are valued.
However, we must take into account the factors that influence or influence when determining both the return and the effectiveness of the campaigns developed, as well as the channels or media on which they are launched. In this sense, the data regarding the supports or means that generate the best results, highlight the direct marketing actions through E-mail, according to the opinion of 46.67% of the professionals consulted. Digital Media (20%) and Social Networks (20%) are positioned as the channels through which the vast majority of companies are obtaining their best results. Search engines are relieved in this regard as the most profitable channel for a lower proportion (13.33%) of those surveyed. Clearly, the results of this report reflect the current advertising landscape and the strong commitment to the digital medium of the Internet where every day, it is more evident that companies and advertisers are beginning to make profitable and achieve greater effectiveness of their campaigns compared to other media and traditional media.