Dailymotion chooses Yahoo! to exclusively market the advertising of its video portal in Spain

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Dailymotion chooses Yahoo! to exclusively market the advertising of its video portal in Spain

Popular online video portal Dailymotion has chosen Yahoo! to exclusively market their advertising spaces. Thanks to this alliance, the Yahoo! advertising network, Yahoo! Network, thus reaches 63% of Spanish Internet users and Luxembourg Mobile Database is positioned as the third channel in the video category *. The agreement goes beyond traditional and rich media advertising formats, also providing special solutions for advertisers, such as different website customization options or the inclusion of advertising videos. Luxembourg Mobile Database

Dailymotion, with more than 1 million unique users in Spain *, is one of the leading websites in video content, both created by users and by professionals. In addition, some of the main music, film and television production companies also contribute their content: recently Dailymotion has signed an alliance with EMI. Thanks to its excellent content and simple, high-quality technology, Dailymotion has achieved a ranking of page views close to 7 million * in Spain alone. Its target audience, although mainly male (62%), comprises a population of different age groups, especially people between 25 and 34 years old (27%), 35-49 years old (33%), which makes it an ideal advertising platform for advertisers.

“The alliance will allow the brands to offer a broader and more complete service, while making new targets available to them, which represents a new advertising opportunity. This adds to the wide range of advertising solutions from Yahoo!, which already has partners such as Lastfm or Eurosport. In Yahoo! we work daily to offer our clients the best Brother Cell Phone List combination of online knowledge, creativity and coverage for their advertising campaigns ”, explained Roberto Campo, CEO of Yahoo! Spain. “The agreement with Yahoo! Spain is another decisive step for Dailymotion: the selection of Yahoo! It is fundamental for us, due to its ability and recognition in the advertising market to efficiently monetize different audiences, as well as, for offering solid opportunities around video content ”said Ferran Capo, Country Manager of Dailymotion Spain.

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