Using exclusion lists Use Chile Phone Number exclusion lists. If your goal is to discover new opportunities within a broad campaign, it is important that you exclude keywords that you are already advertising on from your broad campaign. In addition, it is advisable to create a list of competitors and to exclude them as well. Improve organic results Chile Phone Number CTR One factor that is much debated is the click through rate (CTR). In other words: the percentage of people who do a search and click through to your website. Let this also be an important point within Chile Phone Number SEA. Best practices of headlines and descriptions from SEA can be a perfect input for page titles and meta descriptions within SEO.

Broader Chile Phone Number

Another perfect way to leverage the Chile Phone Number synergy between SEO and SEA. Within SEO, it is more difficult to set up tests, because you have to deal with multiple external factors. You can set up such a test quite easily within SEA. It is also Chile Phone Number recommended to use a responsive search ad. Within an RSA, Google determines which combination of headlines and descriptions will be delivered where and at what time. It is mainly the Chile Phone Number expressions with a relatively high advertisement relevance and relatively high expected CTR that are delivered most often. Did it say ‘high expected CTR.

Audience Chile Phone Number

Hell yes! Do you see within your Chile Phone Number RSA that a headline or description is shown significantly more often than other expressions? Then there is a good chance that it can achieve a high CTR. As said before, SEO alone is not the ideal channel to test this. That’s why I recommend testing the relevant headline or description Chile Phone Number within an extended text ad (ETA or extended text ad) in your SEA campaign. Does the ad also achieve a significantly higher CTR here? Then it is time to also implement this in the page title and meta Chile Phone Number description of the relevant landing page. Hint! You can use quite a few expressions within your RSA. But use it. Vary as much as possible in the expressions between CTAs.