Are so quick to respond to text messages? And it’s something where if we’re willing to give our mobile number to receive a text message from a brand we like, it’s clear that we want to receive that content. Tim Stoddart: This is all
new to us. I think from a retail perspective, I can see a lot of ways to make sense. But I also think that from an audience-building perspective, from what we’re trying to do and what we’re trying to engage in, there’s no reason to think that this couldn’t be a good deal. Darrell Vesterfelt: So what I’ve heard in our industry in particular, I’ve heard a lot of people use texting for reminders, things like webinar reminders, event reminders, things of that nature.
I Heard It Was a Hit
.I’ve heard mixed messages about people’s engagement and frustration. Most of the other research we’ve done, Tim, is based on this idea of boredom. And maybe it looks a little more spammy, maybe it looks a little more intrusive. Darrell Vesterfelt: It’s a really curious conversation because even though I think this article is correct, you’re going to get more open rates because I’ve opened my text messages a lot more than my emails, I don’t have any Unread SMS at the moment and I have hundreds of unread emails right now; I’m curious what the ROI would look like for people in the content marketing industry. I’m curious that we do more research here and talk about it more.
But That Would Be
My big question. Darrell Vesterfelt: The other question I have is what tools can small businesses use? I know there are plenty of tools out there for big companies’
and businesses in the text messaging space. And I think some email marketing tools are starting to explore SMS delivery in addition to email delivery. Things like MailChimp. I’ve heard rumors about this stuff. But I’m curious how easy it is to access SMS marketing for small businesses as well. Email marketing has been rampant for a long time. I may be showing my ignorance on this subject, but it is not a common thing as email marketing is common as far as the toolset.