Eye Wonder, a Limelight Networks company, launches Ad Volve, an intelligent creative optimization service that allows advertisers and their media and creative agencies to optimize the impact of each impression with dynamic analysis and therefore, improving the performance of the elements. creatives that make up display advertising. The new AdVolve service combines creativity with analytics that allow creative and media agencies to obtain quick information on which creative Estonia Mobile Database elements and which combinations offer the best results in certain advertising positions. Agencies can implement AdVolve to evaluate and optimize the effectiveness of the combination of creatives, messages, obtain real-time information on different concepts, as well as immediately see the results of changes or serve localized ads without the need. to create or traffic the multiple versions manually. The innovative, patent-pending service allows any element within the display ad – such as messages, images, colors, fonts,
Ad Volve is the first service available through Eye One, Eye Wonder’s next-generation cloud computing platform, also launching today. With more than two years of development, usability research and customer testing, Eye One represents a new architecture for the interactive advertising platform and integration of Eye Wonder services with the global infrastructure of Limelight Networks.
Eye Wonder will work with its clients to migrate to the new platform in the coming months ensuring that there will be no discrepancies with existing campaigns Brother Cell Phone List and services. “The resources that Limelight Networks distributes, stores and serves geographically allow the Eye One interactive advertising platform to be more flexible and powerful,” says Mc Cle llen. “Now we can locally make more complex segmentation decisions with a foundation that will allow us to continue innovating and growing. With this shift to a more robust platform, our clients will have the same level of service and advice that Eye Wonder provides for every interactive ad campaign. “