Facebook overtakes Yahoo for the first time in ad volume

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Facebook overtakes Yahoo for the first time in ad volume

According to data from the market research company comScore, during the first quarter of the year, Facebook for the first time surpassed Yahoo in the number of advertisements displayed, making it the website with the highest volume of ads. Overall, during this period, Facebook served a total of 176.3 billion ads through its pages Japan Mobile Database compared to Yahho’s 131.6 billion ads and Microsoft’s 60.2 billion. Although this data does not include the advertisements that both Yahoo and Microsoft serve to other websites through their advertising networks. Japan Mobile Database

This increase in the number of ads that Facebook has experienced, is mainly due to the exponential growth of its network of contacts and users worldwide that maintain a high uptime between its pages and the new redesign that has allowed integration with more ads in some pages. Even so, in relation to its return and profit, the income of this social network is still Brother Cell Phone List far from those achieved by its rivals. In this sense, during the past year 2009, Facebook reached a profit of 500 million dollars that according to the forecasts could increase up to 1000 million dollars during 2010. However, and despite generating a greater volume of advertisements, these figures they are still far less compared to the $ 65 billion Yahoo generated last year.

Facebook seems that little by little it is consolidating its advertising business and growing at the same time as it continues to increase its demand and the interest of advertisers. Well-known companies and brands such as Verizon Communications Inc., Corp. Toyota Motor Corp. and Ford are among the 25 largest advertisers on this network during the first quarter of the year. According to data from the measurement consultancy Nielsen, Facebook increased its share in the US online advertising market (display ads) by up to 20% last April. A substantial increase and much higher than the 2% experienced during the same period last year.

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