As if it were an infinite universe, the Internet continues to grow and expand without limitations every day while its number of users is constantly increasing globally. This makes it more than evident that the future of the internet looks promising, especially for those who use it to develop their business models. During the evolution of the Internet medium, great changes and innovations have been experienced, and it has undoubtedly been great ideas and projects that have proliferated to conquer this medium, proclaiming its reign.

Titans and Colossal technology businesses that have expanded their domains to all corners of the world dominate a multi-million dollar business where advertising is positioned as one of the fundamental pillars. Companies like Google, impacted the world with their potential and rapid growth Qatar Mobile Database to become the reference par excellence for internet searches. Something that has evidently served to occupy a dominant position in the online advertising and advertising market that has undoubtedly brought great benefits to the company.

For years, this has been the permanent constant but as we already mentioned, the evolution of the internet and its trends have given way to new concepts and ideas that have appeared on the scene to stay. The new internet of social networks woke up as a new boom of interconnected masses that have become protagonists in the first person. The arrival of Social Networks such as Facebook, which currently exceeds 300 million users, has changed the rules of the game, and with it, also the perspectives that the online advertising market had established just a few years ago.

The cake of online advertising is now presented to multiple guests willing to digest most of it without cloying symptoms, thus generating a true battle of the titans. Despite the fact that Google and Facebook have a different nature and very distant and defined concepts, the fight for dominance of the online advertising market until now dominated mostly by Google, is intensifying. According to data recently published by Brother Cell Phone List the company Google Inc, Google’s net profit in the first nine months of the year was 1,640 million dollars (1,100 million euros), which represented an increase of 27 percent compared to the same period of the year. previous.

However, this does not seem to be enough given the spectacular growth experienced by the FaceBook social network and the new trends of advertisers, to the point that some forecasts indicate that Facebook could promptly unseat Google from its first dominant position as company with the largest share of the online advertising market. At the bottom of this matter, other aspects could be analyzed to mark or establish the differences between both advertising models since, despite the fact that Facebook has grown rapidly and has a critical mass of users to whom it can show highly segmented advertising, it may still lack the effectiveness and the return generated through the ads of the results of google and its entire affiliate network that through programs such as Adsense multiply their benefits and results.