An additional advantage: your vacancy texts help you with the pre-selection. You address candidates who recognize themselves in the profile you described. And let that be exactly what you are looking for as a recruiter!
3. Magic with numbers
Numbers can make a vacancy text very concrete. And let’s be honest: we simply cannot ignore the salary within a vacancy text. Research has shown that 78% of job seekers are less likely to apply when the salary is missing in the vacancy text. So you can’t get away with a ‘market-based salary’ for a long time now.
Various studies have shown how sensitive our unconscious brain is to prices. For example, it appears that the use of Australia School Email Lists currency signs can induce price pain in the reader. In our brain, the same part of the brain becomes active as when you hit your thumb with a hammer. Can you feel him already? That’s right, you want to avoid that when you sell a product.
But this actually works the other way around with vacancy texts. In our vacancy texts we talk about an amount that someone receives for the work that is performed. And so it is good to make use of a kind of reverse price pain:
Make the salary amount literally as large as possible. Not only by stating the maximum salary amount, but also literally in your vacancy text. This means that you do use the currency symbol for salary. In addition, especially use the decimals .00 to literally make the amount as large as possible for the brain.
4. Use these 3 influencing techniques: social proof, scarcity and mere exposure effect
In addition to concrete words and numbers, there are also 3 important influencing techniques that you can use for your vacancy texts.
We all know the example of travel giant . Each accommodation has an assessment in the form of a score. Under each rating, it is also stated by how many people that accommodation has been rated. We call this social proof. It just works well to let others tell you how they experience something. So let colleagues have their say in your vacancy texts.
People are sensitive to scarcity. ‘One more available, be quick!’ Or ‘Gone = gone!’. We all know the terms. And it works. Also in your vacancy texts. Therefore, always add a closing date. This way you convince doubters to apply. After all, they miss out if they don’t respond to your vacancy in time.
In practice, it appears that adding a closing date to vacancy texts ensures that qualitatively better candidates respond to your vacancy at the end of the application period.
Mere exposure effect
Known makes loved. And that is exactly what the mere exposure effect can be used for. With this effect you ensure the power of repetition, and repetition ensures a po