Fraudulent clicks from online advertising increased more than 22 percent during the third quarter

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Fraudulent clicks from online advertising increased more than 22 percent during the third quarter

The level of fraudulent clicks in online advertising continues to rise according to data from the latest Click Forensics report for the third quarter of 2010. According to Click Forensics estimates, during this period, fraudulent clicks from online ads increased by 22.3 percent compared to 18.6% reported Armenia Mobile Database during the second quarter of the year and 14.1 percent registered during the same period. last year 2009. Outside of the US, Japan, the Netherlands, the Philippines and China were the countries with the highest increase in online ad click fraud. Armenia Mobile Database

Steve O’Brien, Vice President of Marketing for Forensic Click noted that it is difficult to estimate what this percentage of fraud does to the industry each year due in large part to the fact that each company or search engine uses Brother Cell Phone List different ways to monitor and filter traffic and the fraud of invalid clicks. “Although most ad networks and major search engines usually apply filters before displaying ads, it has been found that even so, the percentage of undetected fraudulent clicks can mean the loss of 10 percent of monthly spending for users. advertisers ”

The use of botnets, malware and other advanced programs, increasingly advanced and difficult to detect, are some of the main causes of this type of fraud.


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