Google has just revealed information related to the amount of money it shares with website publishers who work on the Adsense advertising service. According to Iran Mobile Database Neal Mohan, Vice President of Product Management, Google pays publishers 68% of revenue for content-relevant advertising, and 51% for search-related ads. Distribution that according to the company itself has remained the same since 2003 and 2005 in the case of search ads.
Until now, Google’s position in this regard was to treat and keep this information confidential and private. However, recent events related to antitrust investigation processes derived from the complaints of some publishers who affirmed that Google was abusing its dominant position, have served for the company to produce a reaction in order to show in a transparent way the way in which google shares its advertising benefits.
Taking advantage of the dissemination of this information, Google has highlighted that the proportional part that publishers receive remains above the 60% that Apple intends to offer to developers of mobile applications and services through its new advertising platform iAD. Despite the Brother Cell Phone List attempt to show greater clarity in this distribution of income among its editors, there are cases and exceptions of dozens of large media such as “The New York Times” that maintain a close relationship with Google to negotiate these agreements in a manner more direct and beneficial, and whose conditions have not been disclosed.
Google also did not disclose the share of revenue generated by publishers through YouTube, as the recently launched program and its terms are not considered stable yet.