With the imminent arrival of the iPad, Apple finalizes the presentation of another of its novelties for this year. Specifically, a new mobile advertising system called “iAd” Online Media Daily. This new advertising platform that has been described as “revolutionary” by Apple Namibia Mobile Database Steve Jobs himself, could be officially presented during the month of April. Although the characteristics and details of this new advertising platform have not been disclosed, it is believed that it has been developed from Quattro Wireless, a company now owned by Apple after its acquisition last January for 275 million dollars.
This further encourages the battle between two giants like Apple and Google in the mobile advertising market, which are beginning to take prominent and strategic positions against other competitors. In this regard, remember that Google has also bet heavily on this advertising market with the launch of its Android mobile operating system to compete with Apple’s iPhone and the acquisition of the mobile advertising company Admob for 750 million dollars. Eric Schmidt, president of Google, highlighted in this regard that “this battle is key to the business interests of both companies that have been competing to develop new sources of income and business models to expand beyond their main commercial activities” .
So far, Apple appears to have been more successful in diversifying revenue, both through software development, including downloads from iTunes and the App Store, while advertising was seen as a great possibility for Apple Brother Cell Phone List and a new new model. of business until the acquisition of Quattro. Furthermore, Google has made numerous investments to develop new ad revenue models beyond its traditional basic search business. The gold rush now resides in the mobile advertising and technology market, although in this regard, its market share is still small compared to that of the other existing media. Forecasts for this market developed by Interpublic Magna estimate that spending on mobile ads will only reach $ 331 million this year and $ 409 million in 2011.