Internet users must authorize online advertising based on behavior

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Internet users must authorize online advertising based on behavior

The European Data Protection authorities have approved a new opinion in which they recommend that providers of online advertising based on behavior (behavioral advertising) implement simple and effective mechanisms so that users can decide at any time if they want to receive France Mobile Database this type of advertising . Behavioral advertising analyzes and uses the information on the habits of Internet users to develop a detailed profile in order to offer segmented advertising according to the preferences and data of these profiles. France Mobile Database

In this sense, the European authorities consider that the systems currently used by online advertising providers are not sufficient, thereby incurring an invasion of user privacy. The collection of data on the activity of users while browsing the internet can provide a detailed picture of their Brother Cell Phone List online life. However, despite this, the new opinion indicates that although this type of advertising based on behavior can provide advantages even to the users themselves, its control for the protection of personal data and privacy is important.

The authorities remember the directives on privacy in telecommunications of 2009 in which the obligation to have the informed consent of users was introduced before installing information mechanisms such as traditional ‘cookies’. The new opinion underlines in this regard that providers of online advertising based on behavior, when they use this type of mechanism, are subject to the new European rules on electronic privacy.


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