Investment in online advertising experienced a notable decline during the first quarter of the year

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Investment in online advertising experienced a notable decline during the first quarter of the year

During this period, Internet advertising revenues in the US reached $ 5.5 billion, which is down from the $ 6.1 million recorded during the same period last year, according to the Interactive Advertising report. Bureau and PricewaterhouseCoopers. Apart from the small decreases recorded during Uganda Mobile Database some quarters, online advertising revenues have increased steadily since mid-2002. That is why the Interactive Advertising Bureau has sought to positively qualify this downward movement experienced in the last trimester. Uganda Mobile Database

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. To help marketers keep on top of what this means for them, their jobs and their industry, we’re collecting together the most valuable Brother Cell Phone List and impactful stats in this roundup, updated regularly since 20th March 2020. Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more.

According to statements by Randall Rothenberg, president and CEO of the IAB “Consumers are spending more and more time with interactive media. For this and among other reasons, interactive media continue to gain share of investment in marketing”, “We are sure that the growth will resume in the US in the next few months. Interactive advertising is the most effective way to reach consumers – and, in this economy, digital media will be an essential component of the success of any marketing campaign. “

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