If you can do that while adhering to the above

items . you’ll be in good shape. Think that you *need* to be running a customer feedback campaign It’s not always a good idea. Click To Tweet Do you have the resources you need to execute your customer feedback campaign properly Many articles make running customer feedback campaigns sound super simple .

 

 but not everyone has the in-house expertise to use the strategy

to d ROI. While implementing a customer feedback widget on your site is technically easy . you need to start by asking yourself a few things: Do I have experience running surveys and analyzing customer feedback data . or should I get some assistance How many respondents do I need for my data sample to be large enough to act on To calculate the sort of numbers you’ll require to generate reliable statistical data .

 

 use a sample size calculator. Once you’re confident about

the answers to these questions . you can sta Guinea Email List rt asking yourself which pages you’d like the widget to appear on . and where on screen you’d like to place it. Then it’s time to start thinking about how you can frame questions that will produce measurable and actionable data.

 How should you frame your question(s) Many marketers

will argue that there’s nothing wrong with ru The Importance of Cell Phone Numbers nni ng broad customer feedback campaigns that ask open-ended questions like . “Do you like my landing page ” But in my experience . asking specific questions designed to produce specific outcomes is a much better way to go. Do your feedback campaigns ask open-ended questions You might end up with open-ended answers.

 

 Click To Tweet For example . a client asked us to help

improve a questionnaire on their site that wasn’t delivering data they deemed very useful. Their question was open-ended . simply asking: How can we improve our pricing page To help out . we recommended: Only running the campaign on the client’s pricing page to boost the relevance of the questionnaire.

 

 Changing their questionnaire format to a multiple choice format which would produce data they could measure statistically. This allowed the client to prioritize which items should be improved first. Asking a much more specific question with specific answers. These simple recommendations (and the accompanying feedback) produced: A increase in submissions because the questionnaire was targeted to people on the pricing page.

 

 An increase in conversions on the client’s pricing page. A higher quality of responses because the respondents were able to provide answers about a page they were engaged with at that time. We also advised that the client follow up their survey by redirecting to a custom landing page containing an incentivized promotion closely related to the offer they had just been viewing on the pricing page – creating a second opportunity for visitors to convert.

 

 #boom #showmethemoney show-me-the-money-meme To summarize . you should always: Ask questions which are relevant to your customer’s current behavior (i.e. What they’re currently looking at on your site). Ask questions which produce data you can measure (i.e. Data that can be easily broken down into statistics – such as multiple choice or Net Promoter Score data).

 

 Bonus tip: Ask yourself if your feedback can be repurposed in your marketing. Can you pack those stats into an infographic and share it on social media Did you learn anything interesting that you could incorporate into a blog post to deliver value to your audience Some sample questions to get you started If you still need help asking the right kinds of questions .

 

 below are some easy to implement sample questions you could be asking on your feedback widgets. These questions are great examples because they’re highly specific yet can be reworded to suit your individual needs. Would you feel more comfortable using a well-known payments merchant such as Payment Merchant X on our site . and if so would it increase the likelihood of you making a purchase with us Are there any parts of our checkout process you find difficult to complete Of the following items .

 

 which do you feel needs the most improvement across our Product pages and why Of the following items . what would increase the likelihood of you making a purchase with us Varied payment options Free shipping Bundled item dis