Microsoft expects online advertising to grow strongly over the next five years

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Microsoft expects online advertising to grow strongly over the next five years

Darren Huston, corporate vice president of the global and online consumer area at Microsoft, predicted during his speech at the Cannes Lions international advertising festival, that in the next four or five years online advertising will grow strongly, with the markets of Asia, Turkey and Latin Georgia Mobile Database America where this growth is experienced more intensely. In this sense, some of the related data indicates that investment on online advertising on the internet will experience a growth of 12.4 percent worldwide during this same year, reaching 50.9 billion euros, according to the report of developed by IPG Media Brands. Georgia Mobile Database

In the longer term, for the next five years, the data reflects forecasts that estimate this increase at an annual average of 11 percent, placing this increase in advertising spending up to 64% for 2015, thus reaching 83,000 million of euros. The Microsoft manager also takes advantage of his presence at the festival to anticipate the imminent arrival of a new Microsoft TabletPc device with which the company intends to compete with the most popular of the range of these devices so far, the Apple iPad. Although at the moment it does not have a defined date for Brother Cell Phone List its commercialization, the clear commitment of many companies to this type of smart devices is evident with which, in addition, the advertising market could start a new era of digital and online advertising.

The tablePC has undoubtedly become the banner of a new emerging segment in the digital and online advertising market. Even so, for now it takes time to evaluate its true impact and the response of the companies and brands that will bet on this new advertising model. Recently Steve Jobs revealed that his company had already obtained 60 million dollars in advertising commitments, which represents almost 50% of the planned spending for mobile advertising in the US during the second half of 2010.

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