Online advertising could reach 50% of the advertising market in 5 to 8 years

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Online advertising could reach 50% of the advertising market in 5 to 8 years

The proliferation and growth of the online advertising market is a veritable fact that has demonstrated the maturity of a medium such as the internet, which in turn has managed to gain the trust of brands and advertisers. Forecasts for the future are really optimistic about the growth of online advertising in the coming years, although there are those who raise Ivory-Coast Mobile Database expectations regarding the evolution of this market. In this sense, highlight the recent statements in this regard by Nikesh Arora , President of Global Sales Operations and Business Development of Google, who foresees that in a period of between 5 and 8 years, between 30 and 50 percent of advertising will be digital. . In other words, online advertising could account for up to half of the global advertising market share. Ivory-Coast Mobile Database

Although it may seem like a bold statement, it is not unreasonable if we take into account what is happening in countries like the United Kingdom where online advertising already accounts for 20% of the advertising market. The paradigm shift and current trend, together with the increase in electronic Brother Cell Phone List commerce and online shopping are one of the main factors to think this can happen. Added to this, the crisis has meant a change of course in the marketing strategies of companies, which have increased their investments in the internet more than ever, either through direct sales actions, advertising, or brand strategies. .

The advancement of technology is allowing an evolution of the online advertising market where a “new wave or boom” is expected where video is positioned as the advertising format with the most projection and demand among users and consumers, as well as a new emerging segment as is the case of mobile advertising and marketing that is experiencing enormous growth in developed countries and emerging markets.

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