Online advertising in the US falls 5.3% during the first half

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Online advertising in the US falls 5.3% during the first half

Data from the report prepared by the Interactive Advertising Bureau and PricewaterhouseCoopers indicates that online advertising revenues in the US decreased by 5.3% during the first half compared to data for the same period Russia Mobile Database last year. In this way, the volume of advertising investment falls to 10.9 billion dollars compared to the 11.5 billion registered during the first half of last year. However, search engine advertising revenue increased slightly to $ 5.1 million. Russia Mobile Database

Undoubtedly, the economic recession has finally made itself felt in the internet as a result of cuts and adjustments in marketing and advertising budgets by companies, brands and advertisers. These data show a more exhaustive Brother Cell Phone List control by advertisers when making their advertising investments, in this case favoring search engine advertising as it is considered a cheaper and very low-cost medium.

In the words of Randall Rothenberg, Executive Director of the Interactive Advertising Bureau “We are in one of the most difficult economic depressions in decades” adding that “as the economy improves, we are confident that brands will dedicate an even greater percentage of their budgets to reach consumers like interactive media do. “

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