The recovery of the online advertising market is gaining again according to the data of the new IAB (North American advertising association) report, which reflects a recovery of advertising on the Internet after three quarters Mexico Mobile Database of falls compared to the data of the year 2008. During the past year 2009, investment in the online advertising sector in the United States reached 22,700 million dollars, which represented a decrease of 3.4 percent compared to the income generated during the previous year despite the increase of 13, 8 percent experienced during the last quarter of 2009.
Despite the data reported during the first 3 quarters of the year, the latest figures and the increase experienced during the last quarter of the year, seem to indicate a recovery in investment that aims to maintain its growth during the current year 2010. Regarding the formats linked to the internet medium, advertising investment in search engines continues Brother Cell Phone List to lead the market, representing 47% of the revenues generated ($ 2.9 billion), even exceeding the data reported in 2008. Traditional advertisements such as banners and graphic advertising continue to maintain and experience a significant growth rate, thus representing 35% of the income generated during 2009, which is 3% more than in 2008.
Advertising in video format, considered another component of display advertising, has experienced the greatest increase in this period, growing by 38 percent from 2008 to 2009. Randall Rothenberg, president and CEO of the IAB, believes in this sense that “Internet and digital media are an essential component for successful advertising and marketing campaigns, where consumers spend more and much of their time every day” In this regard, it should be noted that the Internet in the US is already the third advertising medium, surpassing other media such as cable television and radio.