Internet advertising revenue has just broken a new record, according to the latest data reports developed by the IAB (Interactive Advertising Bureau) and PricewaterhouseCoopers. During the first half of 2010, online advertising revenues reached $ 12.1 billion, an increase of 11.3 percent over the same period last year. This represents one Bahamas Mobile Database of the highest levels of income reached during the first half of a year since the IAB began to publish the figures in 1996. Similarly, revenue for the second quarter of this year 2010, which reached 6,200 million, was also the highest in history.
In the view of Sherrill Mane, Senior Vice President of Industry Services at the IAB, “Interactive media is beginning to show substantial growth and vitality in terms of revenue generation.” Search advertising continues to be one of the strongest segments, accounting for 47 percent of annual revenue to date, followed by on-screen display advertising (36%). Direct marketing via email is once again losing ground in the Brother Cell Phone List advertising market, representing only 1 percent of total revenue. Advertising on social networks continues to increase, although at the moment it only represents 5% of the total of these revenues.
In this sense, revenue from search advertising amounted to $ 5.7 billion during the first six months of the year, compared to $ 5.1 billion generated during the same period last year. Revenue from on-screen advertising (display) that groups banners, multimedia ads, online videos and sponsorships increased to $ 4.4 billion compared to $ 3.8 billion in the same period last year.