Online advertising will be subject to the same regulation as in traditional media in the UK

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Online advertising will be subject to the same regulation as in traditional media in the UK

The UK Advertising Regulatory Body (ASA) in the UK is expanding its powers to cover all online advertising and marketing as of March 1, 2011. The advertisements that companies place on web pages or on social networks such as Facebook, Twitter and pay per click (PPC) on all search engines must be subject to the same advertising regulations as advertisements Bulgaria Mobile Database from other traditional media in the United Kingdom. starting next March 2011. For years, the ASA has been an active exponent in the fight against misleading advertising in the United Kingdom and it is expected that its work in this regard will be as effective as it has so far shown on the other channels and media. Bulgaria Mobile Database

The body itself has stated that it is a “great step” that also guarantees that consumer complaints are subjected to the same analysis as those referred to other traditional media. Experts believe that as regulatory measures are implemented, their participation could be welcomed by Google’s own advertisers, given the recent change in trademark policies Brother Cell Phone List that allows advertisers to use the name of trademarks in their text ads. . However, those who resort to taking advantage of this policy change will have to take special care in the way they describe or mention their competitors and offers, as well as maintain correct content in the messages and claims used to attract the attention of users. and potential clients.

In addition, with the new regulations, companies will have greater responsibility for their own actions, interactions with users and comments on the media and social networks such as Twitter and Facebook pages, so the role of the ASA in this regard will be based in monitoring and regulating the way in which companies communicate and how they advertise.

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