OpenX Partners with Online Advertising Company Dentsu to Address the Japanese Market

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OpenX Partners with Online Advertising Company Dentsu to Address the Japanese Market

The technology company OpenX online advertising and has announced its partnership with Dentsu, one of the leading advertising companies Asia. The deal comes just months after OpenX announced its partnership with France Telecom-Orange to create a pan-European Cameroon Mobile Database online advertising exchange. OpenX is currently one of the largest advertising Ad Exchanges on the internet with more than 350,000 million monthly ad impressions. According to market research firm comScore, OpenX served a total of 409 billion display ads in the United States last May. Cameroon Mobile Database

With this new agreement, OpenX seeks to exploit the benefits of its technology to expand and expand its business in Japan, the second largest online advertising market in the world after the United States. This strategic agreement can certainly serve to open the doors to a potential market Brother Cell Phone List in which Dentsu already has hundreds of the most important websites in Japan. OpenX technology allows publishers and advertisers to buy and sell ads online through real-time auctions, also allowing the possibility of reaching both large and small “niche media” and digital media on the Internet.

Tim Cadogan, former advertising executive at Yahoo and current CEO of OpenX highlighted the importance of this strategic agreement given that “it is the first time that one of the main Japanese companies in this sector has joined an advertising Ad Exchange system. “. Advertisers’ spending in the Japanese online advertising market reached $ 7.4 billion last year, expecting to exceed $ 10 billion by 2014 with a growth rate of more than 42%.

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