Rich & Reach, Antevenio’s commitment to transmitting emotion on the web

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Rich & Reach, Antevenio’s commitment to transmitting emotion on the web

The enriched formats are ideal for giving visibility to brands and branding on the Internet Antevenio, leader in online advertising and interactive marketing, today presented Rich & Reach, the first advertising network on the market in audience, with 58% coverage and the most avant-garde in campaigns, with the possibility of including website customizations and enriched formats, which impact consumers and give Ukraine Mobile Database visibility to brands. Rich formats are the most effective for branding. They offer interactivity, dynamism and the ability to involve the user, which confirms that their attention has been captured, and they already account for 50% of the hiring in the United States.

The popularization of social networks, blogs and the participatory web have led to progress in the social aspect of advertising: what is being sought now is to increase “engagement”, consumer involvement, making it possible to integrate advertising in many cases. advertising in the content or becomes entertainment for the user. The transformation is taking place from a model in which the media offered advertising spaces to another in which the media allow interaction and where the consumer is the one who controls what they want to see and when they want to see it. This model is characterized by communicating in a more dynamic way and requires higher creative impacts. Ukraine Mobile Database

Antevenio’s Rich & Reach network has been reinforced in the last year with the signing of a series of supports with very strong brands, among which, LinkedIn, Portalmix -Operación Triunfo, Fama, Gran Hermano-; BBC, Thursday, Chello Multicanal –Canal Cocina, Canal Historia, Canal Hollywood. Up to 200 leading portals in their market segments, ready to champion this transformation of the model that empowers the consumer. In order to be able to offer this type of format, as well Brother Cell Phone List as to have a service according to the high technological component that these formats require, Antevenio has also changed its advertising server. Smart Media is the perfect partner for this new network, since it is a leader in serving impressive campaigns with the most innovative formats and allows optimizing its performance, through advanced control tools.

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Antevenio is a leading company in the online advertising and interactive marketing sector nationally and in southern Europe and the first Spanish company to go public on Alternext, the French stock market for small and mid-cap companies. The company has built its own business model based on efficiency, quality, experience, technology and professionalism. Present in Spain (Madrid and Barcelona) and Italy (Milan), Antevenio offers a wide range of advertising and direct response services to all types of advertisers.


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