Safari 5 could threaten the online advertising market

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Safari 5 could threaten the online advertising market

After the launch of the new Safari 5 web browser from the Apple company, a new debate and controversy has arisen among online advertisers due to one of the new functionalities of the browser itself. Specifically, this new Guatemala Mobile Database feature of Safari 5 called “Reader”, eliminates any type of pop-up ads as well as advertising banners from web pages to show an environment easier to read for users and Internet users. Guatemala Mobile Database

Although this functionality is not automatic since it must be activated by the users themselves, it can pose a problem for the effectiveness of online advertising on many websites. However, most sites with a tasteful design and less aggressive style in the presentation of their Brother Cell Phone List advertising will have a better chance of escaping from the reader’s modifications. Apple is not the first company to offer these types of tools. Other browsers make use of this type of functionality through plugins or add-ons such as Ad-Block.

Despite the fact that Safari currently has a relatively small market share among Internet users, there are doubts as to whether this type of tool could really be considered a real threat to the advertising market. However, the popularity of this browser could begin to increase after the arrival of the new iPad and other Apple devices that use Safari as the default browser and that could include these types of features. Many fear or suspect that Apple’s intentions, in addition to offering this type of add-ons to Internet users, have a double bottom with the aim of gradually introducing formulas that serve to counteract traditional online advertising in favor of its new advertising concept based on in ads embedded in applications or apps.

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