According to data from the report developed by Efficient Frontier, search engines have kept their advertising business stable over the past year, with Bing, the company’s Microsoft search engine, experiencing the highest growth in terms of the number of ad impressions and clicks. Since the second quarter of 2009, the number of impressions of the Bing search engine in the US market grew to 56%. Throughout Dominican-Republic Mobile Database the year, this growth remained constant, reaching its highest level during the first quarter of the year. Similarly, Yahoo! ad impressions were also increased by 28% from the second quarter of last year to the first quarter of 2010 where again the number of impressions returned to previous records. In the case of Google, the number of impressions was stable with small variations and fluctuating throughout the year.
Under the Pay Per Click (PPC) model, the number of user clicks on advertisements is a clear indicator of the effectiveness, stability and “good health” of search engines as a marketing platform. In this sense, during this period, the number of clicks of users on the ads in the search results through Bing experienced an increase of 34% after a growth peak of 49% during the first quarter of the year. In the case of Google, the number of clicks also remained stable with fluctuations throughout the Brother Cell Phone List year and a small decrease in relation to the records of the second quarter of 2009. However, Yahoo showed a different trend by not experiencing an increase in the number of clicks despite the increase in the number of its ad impressions.
The report also highlights the increase in companies that allocated a greater part of their advertising budgets towards search engine marketing, which saw spending growth of 24% during the second quarter and 10% during the first quarter of the year. After a year online, Microsoft’s search engine successfully established itself as a real competitor within this industry, reaching a 12.7% market share in just 12 months. Despite Bing’s significant growth throughout this year, Google continues to be the main target of search engine marketing strategies for the vast majority of companies. And despite the fact that during this period it experienced a slight decrease in clicks, its total share in relation to this number of clicks and advertising investment remained stable, accounting for 75% of the market.