Smartclip, the largest video advertising network on the Internet in Europe, has been the first media network in Spain to launch interactive TV campaigns through a video game console thanks to VidZoneTM. Vidzone, is the official music portal for Sony Playstation 3. This advertising format combines the power, image quality and excitement of Morocco Mobile Database traditional television commercials with the interactivity of the Internet. In Spain, numerous advertisers from sectors such as the automotive or food sectors have carried out campaigns on VidZoneTM such as Alfa Romeo, Nissan, Adidas, Campofrío, McDonalds, Pepsi and Amstel.
It should be noted that VidZoneTM allows the use of the real frequency of users through television, since to use this system it is essential to register using a complete form, which subsequently allows advertisers to segment their advertising by profile. What Vidzone offers advertisers VidZoneTM, for PlayStation3, offers the possibility of watching the videos that we want, at any time of the day and in the order we like the most thanks to personalized playlists. In addition, the service offers us its own lists (compilations of certain genres, curious lists, latest news, etc.), to which we can add more topics if we wish.
Vidzone allows Spanish advertisers to reach a very defined target, since the typical user of this Sony PS3 service are men, between 16 and 34 years old on average, who usually spend an hour connected. Vidzone users connect to the service through HD (high definition) televisions to play and watch Brother Cell Phone List the videos, advertisers are guaranteed that their spots will be displayed on a large screen and therefore with exceptional quality. The spots have a resolution greater than 1080 pixels wide, the highest on the Internet in Europe. Advertisers also know when their target audience is online and can reach it any day of the week, especially in the afternoons. Vidzone users frequently play Guitar Hero, SingStar, and enter music content sites such as iTunes or Spotify. Xavier Rius, CEO of Smartclip Spain, underlines: “In our country, various advertisers have already launched their campaigns in Vidzone and the results have been very positive, as they have reached one million hits with an interactivity ratio of 1.2% of half”