The emergence of social networks on the Internet in recent years has generated a new role in terms of the advertising distribution of online advertising. In this regard, and according to data from a study carried out by comScore, one in five ads on the internet in the US is seen on this type of website. The study itself highlighted the significant growth and presence of social networks as well as the importance and acceptance Sweden Mobile Database of them by brands and advertisers as advertising support. The data of this study indicates that the pages of the social networks accounted for only 21.1 percent of the display ads on the Internet in the United States. Among the most popular social networks, MySpace and Facebook top the list of most popular sites, encompassing more than 80 percent of the Internet’s display ads.
According to Jeff Hackett, senior vice president of comScore, “Since large social media sites can deliver high reach and frequency on specific segments at a low price, it appears that some advertisers are looking forward to using social media pages as a new advertising vehicle. “. Companies such as AT&T, Experian Interactive and Ask Network, from IAC / Interactive, were the three largest advertisers on social networks last July.
Even so, there are many observers who believe that despite the great popularity achieved by this type of network, there are doubts about whether they can really be Brother Cell Phone List profitable effectively considering that the prices of advertising are significantly lower than those of portals such as Yahoo or AOL. Something that, however, can allow large advertisers to acquire much more advertising space and negotiate the price of them.