In another example of innovation for the spookiest season of the year, fast food chain Domino’s has just released a series of illustrations inviting the public to decorate – in the style of a pumpkin – their pizza boxes to make a shadow play at Halloween parties. International . In […]

Starting today, Instagram will start showing 15-second advertising videos, which will open up a new communication tool for brands. Users of this social network for sharing photos and short videos spend an average of 21 minutes using the app every day. We show you 7 examples of brands that do […]

International. Few companies in the marketing world can boast a world-class record in the prestigious Guinness Book. This year, the Arby’s brand took down NIVEA for the longest commercial in the world, but one of the most notable achievements – related to the growth of digital platforms in recent years […]

The issue of photo editing to adapt women to beauty stereotypes imposed by the fashion industry is an international debate that remains open. Every day people are more attentive to advertising photographs to notice the touches of the famous Photoshop, however, few realize that on television effects are also used […]

International. A high dose of madness is one of the elements that make a video viral on digital platforms. And if we add to this a GoPro camera, a few months of production and a strong Angry Bird complex, the result is a very fun promotional campaign for a team […]

Advertising videos generate a large number of impacts for brands that use these media to promote their products or services. International. – One of the best digital tools that brands have to reach consumers are advertising videos, which should take advantage of this advertising resource to have contact with the […]

Sao Paulo, like many other cities in the world, suffers from one of the most serious water scarcity problems in its history. To promote the city of liquid, an organization made a video that encourages you not to wash your car but that could be considered sexist. What do you […]

International.- Children often think that there is nothing more fun than scaring people. Samsung tried quite successfully an action for Halloween that left more than one trembling and of course made their video go viral. The idea came from the British agency Cheil and it took place a couple of […]

To promote the new Xperia and its “highest waterproof rating of a SmartPhone”, Sony promotes its product with these extraordinary underwater selfies, taken recently, on the occasion of the Halloween party. It is a photographic campaign carried out by Fitzco Atlanta in which the holiday is used as a reason, […]

For last Halloween, the Lo / Jack satellite tracking system and the Coupe agency set up cameras in a creepy “haunted” house and hooked them up live on the night of October 31st. Buenos Aires, Argentina.- For last Halloween, the Lo / Jack satellite tracking system and the Coupe Palau […]

How would an ‘old school’ marketer fit into the world of modern ad agencies? Perhaps for many people, drinking whiskey and smoking cigars in the middle of a meeting would not be as serious actions as other practices typical of the office workers of the 60s . And is that […]

November has arrived and many men decide to stop shaving for the entire month as part of “Movember”, also known as “No-Shave November”. We tell you where this tradition came from and we show you some examples of how brands use this fashion in their digital marketing. International.- November has […]

International. When a person embarks on a professional career in the world of marketing and advertising, he finds that history, large corporations and modern myths are what shape and explain the transformations of the industry through the years. International . When a person embarks on a professional career in the […]

It seems to me that I have written this text many times, at least twice in Merca20, but it is inevitable. Halloween ends and Christmas begins. This is how we move fast in the industry, but I still feel that a respite would help, to raise expectations, to prolong the […]

Instagram continues to build its user base and among them, the big brands give them their preference. In fact, a new study based on Interbrand 100 data, conducted by Simply Measured shows that 86 of the top brands are on this social network. Instagram continues to build its user base […]

Maybe Pinterest is not a platform that most brands are interested in, but some have realized its potential, especially among consumers, and have it within their digital marketing strategies. We tell you five brands that do know how to take advantage of Pinterest. Mexico.- Perhaps Pinterest is not a platform […]

This Tuesday the citizens of the United States go to the polls to elect their federal legislators, some state officials and decide on some laws. This date is used by dozens of brands to integrate the subject into their digital marketing strategies, especially on Twitter. United States.- This Tuesday the […]

Monitoring the behavior of brand, company or personal accounts on social networks is essential in any digital marketing strategy. WildFire is a service that shows growth trends in the number of followers and compares them with other accounts. Mexico.- Monitoring the behavior of brand, company or personal accounts on social […]

A couple of days ago, “Alex from Target,” a guy from Dallas, Texas, who works in one of those stores, became an internet celebrity with just one photo they posted of him. Was it a marketing stunt? An agency called Breakr Nation yesterday was awarded the “campaign” but they have […]

An agency in Peru places banners in movie trailers on YouTube to invite people to enroll in a language school. The idea is creative, but how well does invasive advertising work? International.- An agency in Peru places banners in movie trailers on YouTube to invite people to enroll in a […]

Apparently, WhatsApp decided to finish off the most terrifying season of the year by making a reality what – until recently – was a real nightmare for users of the service worldwide. This is because the instant messaging company officially activated its ‘double check’ in blue to notify people that […]

Millions of people log on to Tinder every day, some for more than an hour, to search for a partner or sexual encounters, but many will find that some profiles are out of the ordinary and what appears to be a beautiful girl turns out to be a victim of […]

For decades, dolls such as Barbie or Disney princesses have taught girls that the most important thing is beauty, clothing and fashion. Now an independent toy company wants to change that and presents action figures for girls and does so with a great video inspired by an Apple classic. International.- […]

The double tick or blue “popcorn” to confirm the reading of a WhatsApp message seems to have been tailored to the Rexona logo. Even the least creative of community managers would have realized that it was a great opportunity to do digital marketing. Buenos Aires, Argentina.- The double tick or […]

Once the Halloween festivities are over and a few days before the start of Good End 2014, the next relevant season for companies is the Christmas and New Year parties. This time of year is ideal for conducting business evaluations and providing an extra benefit to employees. Once the Mauritania […]

The technology and online distribution company has just announced the official launch of its Internet search and voice assistance device called Echo. This new gadget is positioned in a market that did not receive the Amazon Fire at all well and that has a strong preference for voice assistants on […]

Today the sale of Grupo Iusacell to AT&T was announced, after 10 years of managing the Iusacell and UNEFON brands, the president of Grupo Salinas Pliego, sold the entire telecommunications company to AT&T for the amount of 2,000 500 million pesos. Today the sale of Grupo Iusacell to AT&T was […]