If you don’t know Google Data Studio, it’s time to do it. It’s the best tool to report the results of digital campaigns in a single dashboard. If you hire an agency that doesn’t use it, It’s time to demand it because it’s one of the most elegant solutions to […]
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Third consideration without attributions, the customer journey is not understood. The third consideration is that conversions on a website are not as imitate anymore. The attribution setting is very important. It is no longer the case that someone simply comes to the site, buys and leaves. That they arrive, Convert […]
The humility to propose the idea and allow that, if at the table, in the team, in this digital marketing war room, there are contradictory ideas , both are execut, a metric is impos on them and the market is allow to validate which of them can give the best […]
And, that, if the results show that these ideas do not work, the director has the good sense to accept that they must be remov from the process and allow other ideas, probably more sustain and rational, to follow their path. By doing this, the CEO prevents his ego from […]
That is when the CEO allows his ego to ride out and overwhelm an entire team of experts. History is usually not written in good terms. This is very common in the design and planning process. It is worse and more frequent when the director. Having not given priority and […]
That is, they allow the ego to boycott digital marketing campaigns. Digital marketing strategies must be analyz, design and even execut by experts; the experts may be internal or the experts may be external. When a director allows his ego to boycott his campaigns, what happens is that once the […]
The objective that is to plan an effective and two-way communication with the audience. It is not enough to have a presence on social networks, it is important that you are prepar to answer all the questions of your consumers and to start conversations. To do so, you can hire […]
The founders creat a mobile platform. That in thirty minutes could take anything -from food. Micine and groceries to products from a sex shop. Anywhere for a shipping fee of 30 to 40 pesos. The interesting thing is that Rappa is NOT promot as an ecommerce. Its value proposition is […]
The success of a new product undoubtedly depends on many factors, but in the 1st stage of launch it is essential that: Have an innovative value proposition Advertising is done to amplify the launch of the product There is a website where people can learn more about the product Effective […]
Share it on social networks ! And if you think we have forgotten something, leave us a commentWe help you take care of your most important asset: PEOPLE! We help you take care of your most important asset: PEOPLE! shareDo you have problems speaking in public and you have a […]
The impact of your brand and the competitor on social networks Advertising Budget Facebook and Instagram | Prospect Factory Online reputation of your brand and competitor Finally, the fifth step, but NOT the least important: an online reputation analysis with social listening . How do your consumers / users of […]
Therefore, you must ensure that each element is 100% plann and analyz to convert visitors into leads. It is also important that you do a technical audit of your site to detect if your site offers a good experience to users and if not, it must be corrected. Remember that […]
The rise of e-commerce With the health crisis and the confinement to which we have all been subjected, brands have turned to see, in digital, their best ally to be close to people and offer their products through e-commerce, which opens the possibility for industrial parks to have distribution centers […]
Take Away” and through platforms such as Rappi and Uber Eats. Make sure you do the same, yes, always according to the indications of the relevant authorities Data Stay informed through official sources such as the WHO and the Federal Government or your state, to adapt your business and inform […]
Who comes to Google to do a search has intention, interest, need or at least curiosity. On Facebook, people come across the ad when they are doing something else and react to it on impulse, not intention. However, as with everything, there are industries where momentum-generating advertising is very good, […]
Especially when you’re dealing with a mini-advertiser riot. Civil rights groups have call on advertisers to end Facebook ad spending by July in protest of the way. The platform has handl political hate speech. Brands like North Face. Upwork, REI and Patagonia said they would participate. Bottom line: Since 2016, […]
Although you would save on fees, your marketing budget will be wast and, above all, you will lose time, valuable time that, if used by your competition, will cost you lost customers. Prospect Factory can help you in your digital marketing during a recession, give us a call. signing up […]
You should also separate your email lists based on any new patterns and retarget your website visitors to attract the right audience and get a higher ROI on your marketing efforts. Digital Marketing During a Recession Various components of your ads Test variations of ad text and landing page, button […]
An empathic, flexible and understanding tone will always be better receiv than a hard-selling tone. You can continue to communicate the same core messages and values of your brand, but you may ne to conduct an audit to ensure that anything potentially insensitive or controversial is remov from your digital […]
Therefore if your company sells goods or services that are not considered “must haves”, you may want to reconsider your price offer, scope and payment method. We recommend that you focus your digital marketing during the recession on communicating the attributes that matter most to your audience. You probably can’t […]
Otherwise you will invest a lot of effort and you will reach few people. However, ad amplification shouldn’t be expensive – just consistent – to help you stay relevant and reach your entire audience. Send a positive and empathetic message Your company’s marketing plan must always be up to date, […]
While you may not be able to advertise to your full capacity during a downturn. Going offline completely isn’t a viable option either. Let’s talk about some ways to continue digital marketing. While keeping your business within your budget. Sell to existing customers. Your database is your most important asset […]
Let’s assume that the above happens. Fac with a recession, companies immiately try to ruce costs and in those savings they stop doing digital marketing. But, if this is maintain in the long term, it is a mistake because we would lose all strategy to try to win out of […]
Correct it, change it and keep trying until you find the content that delivers the best results. 9. Use tracking URLs Tracking URLs are a great way to demonstrate the return on investment (ROI) of social media . When posting on social media , make sure the links you use […]
This is more important in organizations with more people. For this, a Digital Brand Manual that includes these definitions and these protocols is important. Some social networks , like Facebook, allow you to set permissions, while others require the use of a third-party tool. However you do it, strategically plan […]
But in addition to that understanding, we recommend you review these 10 tips to publish on social networks with better results. 1. Create a publishing strategy You should also make sure that your social media posting strategy is not isolated. Ideally, all channels operate in harmony and complement each other […]
There are many alternatives it is always suggest that if you are a small or mium size company Start gradually. These are some of the alternatives. That you can evaluate Implement a rent store. Which allows you to quickly go out and test the model without making a large investment […]
