Hub Spot allowed us not only to place and optimize the buttons, but also offered us all the necessary tools to identify where each prospect came from, track all their actions, and thus optimize the strategy according to the results. Results and impact of the strategy The growth of On […]

Above all, Inbound marketing in the health sector: learn how Oncosalud increased its sales by 270% thanks to the inbound strategy. Oncosalud is one of our inbound marketing success stories in the health sector. Find out what our strategy and results consisted of. edward eneque edward eneque Founder – CEO […]

On the other hand, due to a change within the organization that sought to promote other categories. Through its online store, we decided to focus on brands to find out the affinities of users. In this way we were able to segment our database more precisely. . actively communicate with, […]

Try a chatbot  AI completely takes over, because humans and chatbots are good at different things. By uniting the strengths of collaborators and chatbots, a powerful team can be. Chatbots can help offer 24/7 support while freeing up your support agents to handle conversations that require personal attention. user using […]

Customer retention strategies to apply in your business Customer retention is one of the most effective ways to increase business profitability. Learn about 11 customer retention strategies Garofi Espinoza Garofi Espinoza Growth Consultant In today’s market, many companies simply try to find more new customers for their business thinking that […]

Necessary to achieve good traffic, it did not obtain the results that we expected. Therefore, we decided to experiment with the design and we decided to take some additional actions to improve the journey of our users. These were: Optimize the checkout design with words that are much more friendly. […]

Above all, To attract and retain customers in an optimal and intelligent way, there is nothing better. Than leaving it in the hands of specialists who will guide you and design an appropriate strategy for the type of business you run. In this way you will be able to grow. […]

As we well know, a lead is a user who shows interest in the product or service offered by a company. Typically, these potential customers find out about a business after opening. A communication sent to a brand through an offer email, trial, or subscription. There are different types of […]

Above all, How to create the purchase journey? To find out the preferences of buyers, companies can conduct interviews to broaden the picture of them. These are some questions. Above all, that can be used to better understand each stage: At the recognition stage: How do buyers describe their goals […]

How we increased the open rate of Perfumerías Unidas by 19.93% We tell you how our inbound marketing. Service and technology strategy achieved the expected success at Perfumerías. Unidas’ CyberWow. Impulse Impulse Expertos en Inbound Marketing. United Perfumeries is a Peruvian retail chain with almost 30 years of experience selling. […]

That is why it is so necessary for SMEs to have set up social networks according to the segment to which they are. Another great element of the benefits of the internet is email marketing that has not yet been as the king of online marketing , emails are still […]

More efficient, understand the activities that work and those that do not and even identify areas of opportunity. Menu Digital marketing and SMEs When a small entrepreneur asked me  for his company, I thought that this question could be asked by all those small or medium businesses that are still […]

In particular, the term is used to refer to: Sending promotional emails to try to acquire new customers or to try to persuade existing customers to buy again Sending emails designed to encourage customer loyalty and improve the business relationship The placement of your marketing messages or advertisements in emails […]

Let’s look at the previous list to show an example of what could be done with each one: Blog: publications (post) two per week. Search engine optimization: once a month. E-mail Marketing: a biweekly shipment. YouTube Marketing: Posting a Weekly Video Social media marketing: from 1 to 10 publications daily, […]

Digital marketing campaigns digital marketing in medellin Digital marketing has been revealed in. Recent years as a fundamental tool in the world of marketing companies . Today it is essential to think, plan and execute an online marketing campaign to grow your business. The reasons may be several, but the […]

Inbound Marketing Specialist: To be a specialist in Inbound Marketing, it is necessary to understand how any buyer acts and know how to anticipate their needs.  to know your ideal client well, but to discover their purchase motivations from him. You can have very complete demographic profiles, know who he […]

Having a marketing strategy can make a big difference in the speed with which the first positive results of. The business can be seen , thanks to the strategies it is possible to better understand. The market and consumers, make processes more efficient, understand the activities. that work and those […]

Above all, Definition, implementation and monitoring of the SEM/SEO recruitment strategy. Inbound. Marketing project coordination. Development of Landing Pages and A/B testing. Usability analysis, conversion and transformation. Web analytics (Implementation of Google Analytics and/or Tag manager) and monthly Excel reporting (CRM). Provide daily trends and specific metrics for the acquisition […]

Mobile Application Developer: been very prominent in the professional market and the trend is for him to continue to stand out more and more. Its function is to create mobile applications in order to improve the user experience and facilitate the relationship between the client and the company , which […]

There may be the best creatives and the best hardware, but if there are no tools in between, you will find yourself with decaffeinated experiences . At Epic Games they know it and they are already putting all the meat on the grill so that their Unreal Engine is a […]

Above all, They frequently incorporate novelties or new functionalities that the Community Manager must know and know how to incorporate into their professional performance. Above all, Experience in online communication. Training and enthusiasm are as important as experience.  acquired in other projects or in the management of the personal brand […]

The CXO must make critical executive commitments that engage the organization’s leaders. The Chief Experience Officer must know how to move and communicate within the organization. And, in addition, it is interesting that he has good training and experience to implement the customer culture in the company and improve the […]

Above all, The same as for many young people who are trying to carve out their future employment in this sector. With the development of the digital world, it is necessary to define and identify : both for companies seeking to solve their needs and for candidates to adequately define […]

Segmentation, for example: Depending on what the customer has or has not done (receive a product, open content, click on an email, among other actions). Depending on their status: client, potential client, old client, supplier, collaborator, lead, qualified lead, follower, subscriber, etc. Based on an interest: those who have an […]

Do you know  are? Nowadays, almost everything goes through the internet, a tool that has become one of the means par excellence for any type of process. From this start the advantages of Digital Marketing. This is true in almost all fields, including business. Today’s user is more independent than […]

The constant changes in the business environment have forced brands to develop and implement. New advertising strategies that combine digital and traditional media. and take advantage. Of online marketing tools with those of the offline field in a comprehensive strategic campaign. It is doing Blended Marketing. The objective is based […]

We can find many comparisons that speak of one type of marketing versus the other, but why not combine them? Both are two strategies to convey unique information and achieve the same goal.  the benefits of the two to achieve greater segmentation, coverage and penetration. The pillar by which both […]