In fact, people make choices Henan Mobile Phone Number based on emotion. Scientifically it is assumed that at least 90-95% of the choices we make every day are not deliberately made, but are made unconsciously Based on our own built-in autopilot, for example while cycling or driving, and based on feeling. Emotion is what comes to us. This can Henan Mobile Phone Number be substantiated by neuroscience and psychology. It’s how our brain, which is made up of different parts works approximately. Broadly speaking, it works in this order for us: we are Henan Mobile Phone Number touched, then convinced and finally we connect an action to it Just like with people, feelings play an important role in a company.

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Whether you click with someone Henan Mobile Phone Number is not a choice, a click is there or there is not. This also works for organizations. It is a process in your emotional brain (limbic system). The brand monitors the content and ensures a stable and individual character. Convince What is the advantage of seeing a company as a brand Henan Mobile Phone Number from a vision perspective? A new service or product usually starts with a vision. Vision of what the ideal world could look like. Achieving this and how to do it is the mission. When you Henan Mobile Phone Number think, operate and communicate from a vision, a clear line is created. That vision is then translated into a mission, values, principles and methods.

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A company as a brand ensures that all Henan Mobile Phone Number those parts are captured in a congruent form. With people you can talk about ‘a person’ and as far as I’m concerned we also see a brand as a personality. That Henan Mobile Phone Number hold on to. The content of the organization remains consistent, because it is always based on the vision and mission. The brand monitors the content and ensures a stable and individual character. This ultimately produces its own image and, in the long run, ensures recognisability. The image Henan Mobile Phone Number which the organization is known to the target group. An organization like cake You can see a brand as a well-filled cake.