Tribal Fusion, the Premium Audience and Content targeting advertising network belonging to Exponential Interactive Inc, today announces the launch of its new office in Spain. This expansion into the European market comes just six months after Tim Brown’s appointment as European General Manager. Spain is within the Top 5 of the largest European India Mobile Database markets in terms of Display investment with 24.3 million Internet users (60% of the population) of which 95% connect with broadband. Advertisers and marketers continue to bet more and more on the opportunities offered by the online medium, and this growth should continue this year since the government announced the end of advertising on national public television TVE (Spanish Television).
Tribal Fusion has appointed Jerome Massebeuf as Managing Director. Massebeuf will be responsible for conducting and developing operations in Spain. Prior to joining Tribal Fusion, he launched and led the Spanish subsidiary of AOL Advertising for 6 years, including the premium network of Advertising.com, Tacoda, Quigo and Adsearch. In the early stages of his career he worked for Bertelsmann Media Group and Lycos. Jerome Massebeuf commented: “I am fascinated by the constant technological innovation and ever-renewed Brother Cell Phone List efficiency of online display advertising … and I am even more impressed by the growth and results of Tribal Fusion, where the situation is absolutely unique: to be the only actor with an international presence in more than 15 countries while still being independent. I am very happy to be part of it and very proud to be a member of a team that continually strives to be the best in its field: quality of customer service and optimization technologies.
Tim Brown, EU General Manager at Tribal Fusion said: “We are very excited about the launch of Tribal Fusion in the Spanish market, which demonstrates our commitment to expanding the company in Europe. We are very pleased to have Jerome and his team on board, who bring extensive experience and who will be a great asset to the company. “