Twitter launches “TweetUp”, its new advertising platform

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Twitter launches “TweetUp”, its new advertising platform

TweetUp, is the name with which the new advertising platform of the popular microblogging system Twitter has been baptized. The new advertising platform presented today to advertisers will be operational in the coming weeks to begin serving advertising through the twitter pages. The arrival of TweetUp is obviously a new resource for generating advertising revenue. A business model not exploited so far, since to date Twitter did not show any type of advertisement. Qualifying Malta Mobile Database this aspect, it is not actually based on a traditional banner ad advertising system. The new advertising system will initially be based on a function based on the ranking of keywords similar to that used in Google Adwords and the CPM or pay per impression model, thus allowing advertisers to increase the visibility of their tweets (messages) or their own accounts within the TweetUp search engine, as well as in the integrated results of Google or other systems that use this search engine. Malta Mobile Database

TweetUp’s sponsored results will show up on partner sites such as Business Insider, Answers.com, and PopURLs, and on Twitter platforms such as Seesmic and Twitterfeed, among others. When there are no paid listings available for a search, TweetUp will show users and messages Brother Cell Phone List algorithmically, relying on help from Klout.com‘s rankings and analytics. It seems remarkably similar to how GoTo.com started more than 10 years ago, when Gross created a search engine that allowed advertisers to pay for the most prominent rankings, above natural/organic results. GoTo.com eventually became Overture and was bought by Yahoo, spawned the idea for Google AdWords in the process, and search advertising was changed forever. (Apologies for trying to sum up paid search advertising in a couple sentences.)

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