UK companies continue to increase their online search advertising investment

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UK companies continue to increase their online search advertising investment

During the last 12 months, British companies have been increasing their investment in SEO and SEM strategies with the aim of improving their search engine positioning and increasing the traffic of their commercial websites. These are some of the conclusions of the report “Econsultancy Search Engine Marketing Benchmark Report 2010” in which it stands Hong-Kong Mobile Database out that almost half of companies in the United Kingdom (49%) invest at least 50,000 pounds a year (60,325 Euros) in the commercialization of paid search (SEM), compared to 45% last year and 39% in 2008. Proportionally, the number of companies that have invested less than 5,000 pounds per year (6,032 Euros) in search engine advertising has been reduced by 14% compared to 25% last year. Hong-Kong Mobile Database

On the contrary, 13% of companies are spending at least 1 million pounds (1,206,498 Euros) annually compared to 8% of companies that reached this figure in 2009. Regarding the investment made on SEO strategies and actions, the proportion of companies that invest less than 50,000 pounds per year has increased slightly from 20% to 22% this year. Forecasts and medium / long-term plans for next year indicate that British Brother Cell Phone List companies will continue to increase their advertising investment in search engines, in turn increasing the proportion of companies (52%) that plan to increase their budgets for PPC campaigns ( Pay per Click), while in the case of those that plan to increase spending on SEO during the next 12 months it rises to 60%.

Despite this significant increase in spending levels for both SEM (PPC) and SEO, there are still aspects that cause search engine marketing efforts to be less successful than could actually be achieved. Some of the obstacles mentioned include the lack of budgets, internal resources or insufficient management of the website conversion processes.

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