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VisitDenmark Partners with Expedia for Online Advertising Campaign to Promote Copenhagen

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VisitDenmark Partners with Expedia for Online Advertising Campaign to Promote Copenhagen

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Campaign Reaching Travelers on Expedia Sites in Europe with New Home Page Service Expedia, the world’s leading online travel company, today announced a new partnership with VisitDenmark for Expedia Media Solutions’ first multi-country homepage campaign. During the week of June 8, the Danish capital is featured prominently in the ad space Turkey Mobile Database on the home pages of Expedia sites in France, Germany, Italy and the United Kingdom, highlighting the city’s most popular attractions and offering cost savings agreements for trips to Denmark. In addition to a VisitDenmark design on each home page, each Expedia site will include dedicated microsites. These sites allow Expedia visitors to explore Copenhagen’s art scene, see the city’s many festivals, and save money with Expedia travel deals, all in a single Copenhagen-specific microsite. Turkey Mobile Database

Travelers from France, Germany, Italy and the UK occupied more than a million rooms in Denmark in 2008. This alliance helps Expedia customers in these countries discover Copenhagen’s wide range of attractions, accommodation and travel through content enriched offering high profile exposure for VisitDenmark on some of the most popular travel Brother Cell Phone List websites in Europe. “We are excited to partner with Expedia and to share our beautiful country with the millions of travelers who shop on their sites,” said Jacob Trampe Broch, VisitDenmark’s Head of Global Marketing. “With Expedia’s dedicated Media Solutions team and significant traveler outreach, this campaign is a unique opportunity to quickly and easily showcase Copenhagen and Denmark to an international audience of travelers that they are in the market for a vacation.”

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“Without a doubt, VisitDenmark is leading the way in its approach to promoting this vibrant country as a travel destination,” said Doug Miller, vice president of global media solutions for Expedia. “We are excited to be a part of this groundbreaking effort, and very pleased that Denmark can benefit from our new home page advertisement solution and the fact that Expedia is the most visited online travel marketplace in the world.” Founded in 2007, Expedia Media Solutions is dedicated to creating online and offline partnerships for travel and non-travel advertisers, enabling them to leverage the unique value of media from Expedia’s network of global travel brands and outlets.

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