Windows phone 7 will serve as mobile advertising platform for brands and advertisers

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Windows phone 7 will serve as mobile advertising platform for brands and advertisers

In the framework of the Cannes Lions advertising festival, Microsoft has revealed new clues about the advertising platform and application that will be operational through the new Windows phone 7 operating system for devices and mobile phones. During the demonstration, Kostas Mallios, Microsoft’s GM Live Labs, showed the attendees some Finland Mobile Database features and applications of how this new system can become a new advertising platform. In his speech, as we can see in the related video, Mallios showed some of the applications and formulas for the insertion of advertising, highlighting among them the use of the new interface of the home screen of the new operating system as a mosaic and composed from of small icons or boxes. Finland Mobile Database

This series of icons or spaces correspond mostly to different applications that can be configured in a personalized way but that can also have an advertising function, being able to display information, advertisements or access to other applications of the developers, brands or Brother Cell Phone List advertisers. We will surely soon have more detailed information on how the new Windows phone 7 works as an advertising platform. Although Microsoft’s proposal is still interesting, of course it does not go as far as Apple intends to achieve through its new iAds advertising platform.

In relation to its imminent arrival on the market, Mich Mathews, Microsoft’s vice president of commercialization, reconfirmed the launch date of Windows phone 7 for next October.

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