Yahoo! launches Ad Interest Manager, a new tool that provides greater transparency to users about online advertising

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Yahoo! launches Ad Interest Manager, a new tool that provides greater transparency to users about online advertising

Yahoo! Today it launches Ad interest Manager, a new tool, which provides greater transparency to users about the personalized online advertising they receive. In the Ad Interest Manager space, Yahoo! They can see a brief summary of your online activity and make simple and constructive Pakistan Mobile Database decisions about their level of exposure to advertising based on their interests. “Showing interest-based ads to users makes their online experience more compelling and personalized. The new tool that Yahoo! launched today in Europe will bring greater transparency to the operation of advertising based on user interests – targeting by behavior – ”according to Anne Toth, Vice President of Policy and Head of Privacy of the company. Pakistan Mobile Database

“The commitment of Yahoo! is to offer transparency and control to users over their online experience on our portal. In Ad Interest Manager, Internet users will be able to access the information that Yahoo! has stored about their interests, and will allow them to modify or update such information about themselves “adds Toth,” more importantly, users who do not want to receive ads based on their interests can completely disable them. ” These are the benefits of the new Ad Interest Manager service: It becomes a place where Yahoo! they can control their online experience at all times. It allows users to have a clear view Brother Cell Phone List of the information that Yahoo! collects to show you advertising based on your interests. Show visitors the findings that Yahoo! makes about their interests along with other information that users have provided.

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Provides a list of specific categories of interest and allows users to disable the category they want. It allows people who do not want to receive personalized advertising to disable it completely. “The business model of Yahoo! Based primarily on advertising, it allows us to provide our users with free products and services. Naturally, user interaction with advertising is more effective when the ad is relevant to the user, ”says Roberto Campo, commercial general manager of Yahoo! Spain “Ad Interest Manager allows users to better understand how advertising works, and in turn, opens communication channels between Yahoo!, our advertisers and users to ensure that they can interact with the ads that interest them most.” Yahoo! Ad Interest Manager is now available in the United States and Europe. Soon, the tool will experience improvements, such as allowing users to add other categories of interest, which have not been collected by Yahoo!

Yahoo! was one of the first companies to create a Privacy department, which provides users with a space to understand and control their online privacy, and other options, regarding the use of their personal data. This initiative by Yahoo! it also helps users find the information they need about how the company protects their privacy and what options it offers them. Added to this is the industry-leading ’90 day data retention’ policy, whereby the company is committed to retaining data only long enough to serve its business and create the most user-friendly experiences. high quality, consistent with your ability to fight fraud, build secure systems, and obey laws.

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