An additional advantage: your vacancy texts help you with the pre-selection. You address candidates who recognize themselves in the profile you described. And let that be exactly what you are looking for as a recruiter! 3. Magic with numbers Numbers can make a vacancy text very concrete. And let’s be honest: we simply […]
Each principle ends with a practical thinking exercise that helps you apply the principle to your own life. How the lesson ends Use adversity as a guideline with the assignment to study a situation you are concerned about. What does the most undesirable outcome look like? What words do you associate with that? Then […]
In this ad I count 4 brand assets: A coffee maker (with filter) A pack of coffee (ground) A coffee scoop A warm mug Here too, the category entry point is making a nice cup of coffee, but with a slightly different focus: filter coffee. The rest of the commercial also […]
So the second insight quickly follows the first. To achieve that mental anchoring, we need to get started with branding. And when you say branding, you say associations. A brand is nothing more than a network of associations in the brain. Byron Sharp: Mental and Physical Availability To deepen the mental path from […]
You have to think carefully about what you want, but in the meantime get moving. You find your purpose through movement, through action. 9. Character is your most important project If you are conscientious about what you do and try to live from the cardinal virtues (courage, justice, temperance, wisdom) you […]
However, there is also another factor that influences the candidate’s decision whether or not to apply: tension. Realize that changing jobs for candidates is a big step. In addition to tension, change of work brings uncertainty and sometimes even screeching nerves. Nicol Tadema says about this: Job change ranks 18th on the Holmes […]
Did you know that people make 95% of their choices with their subconscious brain? This also applies to potential candidates in an application process. For example, when choosing whether or not to apply for a job. The role of the unconscious brain is also much bigger than you think. So, as a recruitment professional, […]
If you can choose between different rankings, for example with a drop-down menu, then you actually already comply with that information obligation. If only one list of results is shown, without it being possible to change it by the consumer, it is important that it is stat on the basis […]
Do you know that when you thought you had ordered something from cannot report to . They do nothing for you, and refer you to the actual seller. If only you had paid more attention. To avoid this confusion and make online sales platforms more transparent, new rules have been in place […]
I often do this myself on the basis of the online marketing canvas that you can find in my book ‘(affiliate). By thinking together about, for example, ideal customers, high-level objectives, positioning and concrete follow-up steps, you increase the buy-in at board level and you have a foundation on which you […]
If you ‘just do something with marketing’, there is a good chance that it will become a cost item, instead of a ‘business driver’. In this article I will go deeper into how you can guarantee marketing accountability at board level. Earlier I wrote an article with 7 lessons about hiring your first […]
The popular app BeReal, I finally gave myself a try last week. While we often show the best version of ourselves on Insta and YouTube, this app tries to keep it all real and nice and mundane. I show you how it works in this video! How BeReal works The app […]
That is where the risk of the current model lies. What happens to your data is diffuse. You usually have no idea. In the case of a cookie notification from (for example) a news site, take a look at ‘third parties’ or ‘partners’ with whom your data is shared. Such as your click behavior […]
The Dutch Data Protection Authority notes that citizens are more aware of online privacy. Legislation is gradually improving the protection of your data worldwide, in this article you can read why this is necessary. I also prove with examples from Husqvarna and Gazelle that cookies are actually not necessary and can go […]
I am sometimes approached with fear and trembling by entrepreneurs who have just come up with a new name. “What do you think of… Meadow?” I just don’t have that much of it. My first question is always: who are your customers and what do they think? A company name is not there for […]
It is frequent on the highway. Once again you are stuck behind a ragged van in a traffic jam and you start to read the text on the back out of boredom. Plasterer De Smeerbeer. “How do they come up with it?” You grab your phone and share the name with your followers. The internet […]
Visual content is extremely popular. And very effective. This is proven, among other things, by this Infographic Day series, in which we have been sharing Infographics almost weekly for more than 10 years. But do you also know how big the influence of visual content actually is on the impact of your online […]
An application is not a matter of filling out a form. For example, the official application for the polar bear at unicode contains more than 14(!) pages of well-substantiated speech about climate change. The polar bear is now here, but not every application has the same success. For example, hard action was taken for the […]
You also saw that with SMS before. In spoken language we break down words (omg, idd and emoticons ;-)) or we only respond with an expression (smile, frown) or we shrug our shoulders. Emojis fill the gap of this non-verbal communication – you don’t see each other – online. They also allow us […]
The design for the first set of emojis (Japanese for: e=image and moji=character) was originally created by the Japanese designer Shigetaka Kurita and was created in 1999. In Japan, the emojis have been popular for years before we just sent one here. Kurita’s set can only be used on devices that […]
Emojis have outgrown the role of the happy note in a message for years. They shape the way we communicate, interpret messages and share emotions online. Picture or 1000 words, that idea. And new ones are still being added. Reason enough to take a closer look at this cultural phenomenon. Because where do they come […]
However, if you can’t work productively in the office, working from home is not the solution . In a study of the findings of working from home, respondents (55 – 70%) indicated that their productivity increased, they could concentrate better and they worked more often on their own chosen tasks than on questions […]
We feel important or want when we are busy. It is difficult for the human brain to deal with uncertain factors. We would rather keep ourselves busy than have time to think about sometimes uncomfortable but important questions like ‘Is this job or career right for me?’ We use ‘being busy’ […]
In the past 2 years we have had and taken a lot of time to think about our work. Are we still happy with what we do? Do we still get enough energy from our work? Important questions to ask yourself, because happiness at work starts with yourself. And if you are a happier […]
Within the online marketing agency world, employee rewards can be quite creative. Below is a list of examples of creative rewards: Shares as an end-of-year bonus, which increases your importance to perform well. An annually growing cash bonus to increase your loyalty. Think of Frenkie de Jong’s contract with FC Barcelona. The […]
he deployment of senior employees who independently hire and supervise people. Schedule short meetings regularly with small groups, so that you can still talk to people often. Regularly stand in front of the group internally and ask for input from specific issues. Provide personalized gifts for occasions. 3. Make a […]
It is not news that there is a shortage in the labor market. The fact that this has been a challenge within online marketing agencies for some time is also not. There is simply much more work in the market than there are good people to do this work. Star players are snatched […]
