Constitution of the database In addition to populating your database with people who are likely to buy from you, you’ll want to add press contacts, bloggers, analysts, and other influencers who will help communicate your message. More importantly, you will need to obtain the contact’s permission to send them emails and store their personal data. There are many ways to capture contact information, but in all cases, exercise caution to ensure your product or service is relevant to the target audience.
Finally, do not forget to systematically give
the possibility of unsubscribing. Existing Contacts You can use your professional contacts and those of your colleagues from your personal Czech Republic Email List address books. And don’t forget to include all your customers, past and present, from your accounting system for example. Business cards Many people save all the business cards they receive. Go through all your drawers and make a pile. You can get business card readers to automate data entry if you have a lot of them, but again, check relevance and ask permission if they’re not recent.
Website If you have a website, make sure to capture visitors’ contact details: offer them something that visitors will be willing to give their email address for: a white paper, a newsletter, a free trial. Finding leads If you have a defined customer segment, such as CFOs or high school principals, as mentioned above, you can build a list via the web using search tools such as Google and LinkedIn. Purchase of lists At the risk of being controversial, we do not recommend purchasing mailing lists, especially if you intend to use them for email campaigns.
The quality can be terrible and if you email these lists you will almost
\instantly be branded a spammer which will not only affect your brand reputation but also your ability to email genuine leads. If you must purchase a list, clean it up internally over the phone first, then use it only for telesales and direct mail. Communicate from the database Once you have your marketing database, you can start sending messages to the people in it.
Email marketing is the least expensive, followed by mail and telemarketing. What works for you will depend on the cost of your programs, the conversion rate and the Hit Post value of your contract. A cost per lead of $150 is great if you convert 25% of your leads and your average contract value is $10,000, but not if your contract value is $500. Emailing When it comes to consistently delivering your message to people who have opted in, nothing beats emailing. Sending marketing emails is really cheap.