You can send different emails to different groups of people if you have segmented your database, or even different emails to each person if you use advanced emailing software. We won’t dwell on how to write the perfect email here, but you need to keep your database up to date. Delete emails that come back in error and people who unsubscribe, otherwise you will be seen as a spammer and all your emails will end up in spam filters. Consider using an email verification tool to clean your database before sending.
The cost of sending a letter by post varies according
to its size, weight and content. Creating China Email List a good direct mail requires the same considerations as a good email campaign when it comes to headlines, content, and calls-to-action.
As with many marketing activities, don’t expect a single mailing to be profitable, you will need a campaign spanning several months. Telemarketing An outsourced telemarketer costs an average of $30 per hour. Many companies have found that direct mail followed by a phone call works better and for this they hire telemarketing companies. You should aim to communicate with the people in your database at least once or twice a quarter, but this varies greatly by industry. If you communicate more frequently than once a month via email, you risk seeing people over-unsubscribe. Database segmentation As
Repricing It is a tool for automatically adjusting
the prices of the products that appear in your catalog. Indeed, it is an effective means of control that allows you to keep the cost of your items at a reasonable level. In other words, you will remain one of the best sellers in the market, because for customers, your rates will be the most affordable. By applying the rules of repricing, your turnover will increase, because sales will be numerous. In reality, thanks to the principle of cost monitoring and agility, you always have a look at the competitors. You know the sale price of their products.
as well as the stock of their store. Thus, you could review your selling prices and become more competitive on the market thanks to a tool called the repricer tool. In fact, repricing software can help you quickly save money on inventory, avoid discounts, and keep your profit margins as high as possible, while freeing up your valuable time for other things. of your activity. Price Hit Post monitoring Also called price monitoring, monitoring is done on a site where all competitors’ selling prices are displayed, as well as your own. In fact, the platform allows a comparison of prices, and you will see the results appear in figures. These are often percentages and also color codes which act as a visual detector of the points of difference. So have you set selling prices that are too high.